Senior Audience Marketing Manager

Job description

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey – from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? We believe Marketing is undergoing a significant transformation, driven by (1) the changes AI is bringing to product development, (2) the new AI tools at a marketers disposal, and (3) a requirement for marketers to be more technical than ever before. We believe there is a new way of marketing emerging, and we’re hiring marketers to help us invent new and modern ways to market Fin. The Senior Audience Marketing Manager owns the delivery of the audience strategy for key brand activations, events and product moments. This role is responsible for building and growing high-quality audiences, driving engagement, and delivering commercial outcomes for key activations such as Pioneer, Fin Labs, industry events, executive programs, product launches and drumbeat events. The ideal candidate combines strategic planning, campaign execution, audience operations, and cross-functional coordination to deliver ambitious results. They work across tools like Hightouch, Marketo, Intercom, Luma and AI tools such as Claude to design audience journeys, run promotions, orchestrate follow-up, automate production and improve the systems to scale audience growth and engagement. This role is highly strategic and cross-functional. Working closely with Brand Activations, Demand Generation, Field Marketing, Sales, Product Marketing, and Communications, this person delivers strategies to bring our most important events to life, by building and engaging high quality audiences, that result in increased brand awareness and commercial impact. What will I be doing? Audience acquisition for key brand activations Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches. Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics. Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences. Follow-through and pipeline conversion Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact. Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action. Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion. Audience operations and campaign infrastructure Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma. Manage and improve campaign operations, including building repeatable AI workflows that scale output. Evolve campaign sophistication and effectiveness through data-backed improvements. Deliver audience insights that inform and evolve the broader audience strategy. Campaign execution and optimization Deliver innovative promotion playbooks that leverage owned, paid, third party and community channels to a