Marketing Performance Analytics Sr Specialist / Sumaré SP

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Marketing Performance Analytics Sr Specialist Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. The Impact You’ll Make in this Role As a Marketing Performance Analytics Sr Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by: Delivering campaign performance analytics, identifying trends, and providing actionable recommendations to improve marketing effectiveness across assigned teams Providing performance input for monthly business reviews, scorecards, KPI tracking, and other reporting needs to improve visibility and decision-making Work through complex datasets, business rules, and system structures, partnering closely with IT and business stakeholders. Partnering with Global Integrated Marketing, and cross-functional analytics teams to define KPIs, assess performance, and surface insights, challenges, and opportunities Translating business questions and complex marketing data into clear, concise insights and deliverables that support timely, data-informed decisions Supporting reporting consistency, process efficiency, and adoption of automated reporting and insight tools while aligning with global performance standards and frameworks Understanding of digital marketing data flows across platforms and channels Familiarity with modeling techniques, including attribution, marketing mix modeling, and segmentation Your Skills and Expertise To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications: Bachelor’s degree or higher (completed and verified prior to start) Three (3) years of experience in marketing analytics, business analysis or marketing performance reporting Additional qualifications that could help you succeed even further in this role include: Bachelor’s degree in marketing, business, analytics, data science, or a related discipline from an accredited institution Five (5) years of experience in marketing analytics, performance measurement, business analysis, or insight generation in a private, public, government, or military environment Solid experience with Power BI, DAX, and SQL Knowledge of analytics platforms and environments such as Python, Snowflake, Azure, and AWS Exposure to Adobe Analytics, CDP, and broader enterprise data environments Understanding of digital marketing data flows across platforms and channels Familiarity with modeling techniques, including attribution, marketing mix modeling, segmentation. Proven ability to translate business requirements into analytical solutions Strong problem-solving skills, with the ability to turn data into actionable business recommendations Strong project management, communication, and stakeholder engagement skills Experience in data management, including validation, cleansing, and governance Experience working with large, complex datasets across multiple business functions Exposure to AI-enabled analytics and insight generation approaches Work location: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Sumare, Brazil Travel: N/A Relocation: Not Authorized Supporting Your Well-being 3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. Chat with Max For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. A 3M é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. 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