Director – US Oncology - GI Marketing

Job description

Working with Us Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us. Position Summary: The Director, U.S. Oncology Marketing – GI will serve as a strategic leader responsible for driving the commercial success of key gastrointestinal oncology brands across hepatocellular carcinoma (HCC), colorectal cancer (CRC), and upper gastrointestinal (UGI) indications. This role will lead brand strategy development and execution across the portfolio, translating complex clinical data, market dynamics, and customer insights into differentiated, actionable strategies that deliver growth and patient impact. The Director will operate as a core member of the cross-functional GI tumor leadership team, partnering closely across Medical, Sales, Market Access, Regulatory, and Commercial Operations to ensure seamless execution and alignment. Key Responsibilities: Lead development of integrated brand strategies across HCC, CRC, and UGI indications, ensuring alignment to portfolio and enterprise priorities Translate clinical data, competitive dynamics, and customer insights into clear strategic direction and growth opportunities Drive annual brand planning, long-range forecasting inputs, and lifecycle management strategy across indications Identify key opportunities and barriers across lines of therapy and tumor types, shaping proactive strategic responses Oversee development and execution of HCP (and where applicable, patient) marketing strategies, including omnichannel engagement plans Ensure flawless execution of key tactics, from concept through approval and deployment, in partnership with agency and internal stakeholders Champion data-driven optimization of marketing programs, leveraging analytics and performance insights Lead interpretation of primary and secondary market research to identify evolving customer needs and market trends Continuously monitor competitive landscape and treatment paradigm shifts to inform strategy and messaging Synthesize insights into clear, compelling recommendations that influence cross-functional decision making Serve as a key integrator across matrix partners including Medical Affairs, Sales, Access, Regulatory, and Analytics to ensure aligned strategy and execution Lead cross-functional initiatives and governance forums, ensuring clarity of priorities and accountability Build strong partnerships with field teams to ensure insights are incorporated into strategy and execution Engage with key opinion leaders (KOLs) to inform strategy and ensure relevance of messaging and positioning Represent the GI franchise internally and externally, including at congresses and key strategic forums Lead, develop, and mentor a high-performing marketing team, fostering a culture of accountability, innovation, and collaboration Provide strategic oversight and coaching to direct and indirect reports Drive strong team engagement and cross-functional connectivity Key Qualifications & Experience: Bachelor’s degree required; MBA or advanced degree preferred 8–12+ years of relevant pharmaceutical/biotech marketing experience, with significant oncology experience strongly preferred Demonstrated experience leading brand strategy and execution within complex, competitive markets Deep understanding of oncology landscape, including clinical data interpretation and treatment paradigms Proven ability to lead cross-functional teams and influence without authority in a matrix environment Strong analytical and strategic thinking skills, with ability to translate insights into action Excellent executive communication and storytelling capabilities Experience managing agency partners and external vendors Experience in hematology or oncology pharmaceutical marketing. Familiarity with digital marketing trends, omnichannel engagement, and customer-centric strategies. Experience in utilizing primary and secondary market research to inform strategy Strong financial acumen with experience in budget management. If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Compensation Overview: Princeton - NJ - US: $202,030 - $244,810 The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee’s work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience. Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/. Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include: Health Coverage: Medical, pharmacy, dental, and vision care. Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP). Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support. ​Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day. All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown. *Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program. Uniquely Interesting Work, Life-ch