Associate Director, Marketing, Standard of Care (SoC) - Gastroenterology

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. The SoC Commercial Lead – Gastroenterology is responsible for defining, implementing, and leading the Standard of Care (SoC) commercial strategy across the gastroenterology portfolio. This position plays a key role in shaping how the organization drives disease area leadership, elevates patient outcomes, and sets new benchmarks for clinical and commercial excellence in Inflammatory Bowel Disease (IBD). The role requires strong cross-functional collaboration with Medical, Market Access, Marketing, public and governance relationship teams to ensure consistent SoC adoption and alignment with the company’s long-term strategic priorities. Key Responsibilities: Strategic Leadership Develop and execute a comprehensive Standard of Care (SoC) roadmap to position the company’s IBD portfolio as the treatment of choice for healthcare professionals, patients, and payers. Partner with cross-functional teams to ensure integration of SoC principles across brand strategies, launch plans, and educational initiatives. Lead strategic planning and market-shaping activities aligned with the company’s therapeutic vision and business goals. Commercial Execution Design and deploy commercial models and engagement frameworks to accelerate SoC adoption across target markets. Collaborate with analytics and insights teams to track SoC performance indicators and optimize promotional investments. Drive the implementation of data-driven value communication strategies that connect clinical outcomes with real-world benefits. Cross-Functional Collaboration Work closely with Medical Affairs, Market Access, and Corporate Affairs to ensure alignment of SoC narratives and evidence generation plans. Partner with local and regional commercial leads to adapt global strategies to market realities and ensure effective execution. Serve as the internal SoC champion, fostering alignment and engagement across functional and country teams. External Engagement Build and maintain strong partnerships with key opinion leaders, patient associations, and professional societies in gastroenterology. Represent the company at major congresses and forums (ECCO, UEGW, DDW, etc.) to strengthen visibility and thought leadership. Support policy and access initiatives that facilitate SoC adoption and sustainable patient access. Education Bachelor’s degree in Life Sciences, Pharmacy, Medicine, Business Administration, or related field required. Advanced degree (MBA, MSc, or equivalent) preferred. Experience Least 10 years of experience in the pharmaceutical industry, with at least 5 years in commercial leadership roles. Proven experience in Gastroenterology, Immunology, or related therapeutic areas. Demonstrated success in launch strategy, market-shaping, or SoC transformation initiatives. Track record of effective cross-functional leadership in complex, matrixed environments. Competencies Strategic and analytical thinking with strong business acumen. Excellent communication and stakeholder management skills. Ability to influence and collaborate across functions and geographies. Innovative mindset with a focus on execution and measurable impact. Fluent in English (additional languages desirable). Key Performance Indicators (KPIs) Market share growth and SoC adoption rates. Brand differentiation and stakeholder engagement metrics. Cross-functional alignment and strategy implementation scorecards. Contribution to access and policy milestones enabling SoC adoption. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html