Director, Product Management, AI Content Creation

Job description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world’s most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. As a Director, Product Management, AI Content Creation, at Gilead you will act as the Product Manager for AI-powered content creation platforms and reporting to the Senior Director – Head of Product Management – Content Tech & AI, this role will lead the ideation, definition, execution, and scaling of AI-driven content generation capabilities across marketing. This is a delivery-focused leadership role, responsible for building and scaling AI-enabled content creation ecosystems that materially transform how marketing content is produced, localized, and personalized at scale. The role will focus on: Reimagining content creation using AI, across both net new content generation and derivative content production Reducing content production timelines and accelerating speed-to-market Optimizing cost structures, reducing reliance on external agencies. Enabling personalization at scale, progressing towards N=1 content delivery The Director will work in close partnership with IT, Global Commercial Excellence, Global Strategic Marketing and affiliate marketing teams to ensure AI content creation solutions are fully operationalized and delivering measurable business value. Key ResponsibilitiesTransform content creation through AI:Own the design and delivery of AI-enabled content creation platforms, spanning: Net new content generation (e.g. campaigns, messaging frameworks, modular assets) Derivative content creation (e.g. localization, adaptation, channel-specific variations) Collaborate with Marketing teams at local and global level along with Marketing Excellence to define how AI reshapes the end-to-end content lifecycle, from briefing through generation to campaign execution. Drive standardization of AI-enabled workflows across content creation and reuse, aligned to enterprise approaches to content operations. Enable rapid iteration and testing of content, improving responsiveness to marketing needs. Drive AI Use Cases and Platform Delivery in Partnership with ITPartner with IT to translate business priorities into effective proof of concepts, pilots and ensure solutions are iterated and refined to be scalable AI content creation platforms. Define and own a roadmap of AI content creation capabilities, including: Generative content engines Content authoring and assembly Content personalization systems Tagging Ensure alignment with data, security, and compliance requirements in regulated environments Establish clear quarterly milestones, priorities, and deliverables to drive execution Act as the single accountable business owner for AI-powered content creation use cases. Drive Adoption and Scaling with Commercial ExcellencePartner with Global Commercial Excellence teams to embed AI content creation into real-world marketing workflows Develop and deploy: Adoption and rollout strategies across affiliates Training, playbooks, and enablement frameworks Governance models and best practices for AI-generated content Ensure solutions meet local affiliate needs, including localization and regulatory considerations Establish feedback loops to continuously improve tools, models, and workflows Drive Content Economics and Efficiency GainsWorking with colleagues across Commercial Excellence, redesign the content creation operating model to: Reduce dependency on external agencies and production vendors Shift investment towards AI-enabled internal capabilities Shorten the content creation lifecycle, reducing production time and increasing throughput Enable scalable personalization, supporting progression towards audience-level and individual-level targeting (N=1) Ensure alignment between cost efficiency, quality, and brand consistency Define, Track, and Deliver KPIsOwn definition and tracking of clear, outcome-based KPIs, including: Reduction in content production cycle time Increase in content throughput and reuse Reduction in cost per asset Adoption and utilization of AI content creation platforms Increase in personalized content deployment at scale Ensure all initiatives are tied to measurable business outcomes and value realization Basic Qualifications:Bachelor's Degree and Eight Years’ Experience OR Masters' Degree and Six Years’ Experience OR Ph.D. QualificationsBachelor’s Degree with at least 8 years’ experience in Marketing, commercial strategy, and/or technology-enabled transformation; or 10 years with a Master’s Degree (8 years with a Doctoral Degree) Strong expertise in Brand or Marketing and some experience in utilizing or building AI generated content would be preferred Proven experience in product management and delivery of scalable platforms, ideally in regulated environments Experience in pharma/biotech marketing and content workflows preferred Deep understanding of content lifecycle, modular content, and localization strategies Strong capability in business case development and value articulation Expertise in agile delivery, product management, and design thinking Excellent stakeholder management and ability to operate in global, cross-functional environments Strong communication skills with ability to drive adoption and behavioral change at scale People Leader Accountabilities •Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. •Develop Talent - understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose. •Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.