Activation Marketing Analyst - Industrial Adhesive and Tapes

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Key Responsibilities: Campaign Planning & Execution Develop and execute multi-channel activation campaigns that drive awareness, engagement, and conversion for 3M products and solutions. Brand Activation & Events Coordinate in-market activations, events, and partner collaborations that strengthen 3M’s brand impact and customer relationships. Digital Marketing Activation Partner with digital teams to optimize content syndication, social engagement, paid media performance, and lead generation activities. Cross-Functional Collaboration Work closely with product marketing, sales, communications, and customer experience teams to align marketing activation with business priorities. Analytics & Performance Tracking Monitor key performance indicators (KPIs) and report on the success of campaigns, leveraging insights to optimize future activations. Customer & Market Insight Incorporate customer feedback and market trends into go-to-market strategies to enhance relevance and effectiveness. Responsibilities: Prepares market reports on customer, channel and competitors trends. Implements/executes marketing tactics identified on the marketing plan. Participates in and may lead project teams. Identify marketing opportunities through data analysis and market survey; Connect with portfolio and segment marketing team to ensure global strategy deployment in country; Develop country activation marketing plan aligned with global strategies; Ensure campaign implementation in national level and keep tracking the progress; Work closely with regional marketers to ensure campaign deployment in regional level; Ensure proper marketing expense allocation and control within budget; Develop promotional tools; Works under limited supervision. Perform any other duties as assigned by the supervisor. Basic Qualifications: Bachelor’s degree in Marketing or related field Minimum 3+ years in marketing function Innovative, good analytical skills and strategic thinking ability Good problem-solving skills Good coordination and communication skills Good English command in both written and oral Proficiency in Microsoft Excel Have own vehicle Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.