Product Manager, Acquisition

Job description

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us! We're looking for an experienced Product Manager to accelerate Figma's user acquisition and top-of-funnel growth. As part of the Growth organization, you'll own how new users discover, learn about, and decide to start using Figma - from our logged-out experiences to how we show up across emerging discovery channels. This is a full time role that can be held from one of our US hubs or remotely in the United States. What you'll do at Figma: Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma's product suite Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma Build and optimize systems that improve Figma's visibility in both traditional search and generative search experiences Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users, especially of our AI products We'd love to hear from you if you have: 5+ years of product management experience Experience leading major product or growth initiatives across user-facing products Demonstrated ability to connect team-level work to broader business and user value through metrics Strong cross-functional collaboration skills, both within the product development organization and with marketing/business functions Deep user empathy, with the ability to navigate and understand complex product spaces While it's not required, it's a plus if you also have: Demonstrated understanding of AI-powered product development trends and their implications for our industry Track record of delivering impact through data-driven experimentation and strategic bets At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. <span style=&quo