Senior Director of Integrated Customer Marketing

Job description

🚀 We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts , accounts for 16-17 year olds , a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save , invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo ❤️ 📍London (UK) | 💰Dependant on experience + Incentive Awards tied to your performance + Benefits What we’re looking for: We're looking for a highly strategic Senior Director of Integrated Customer Marketing to define and lead Monzo's go-to-market (GTM) and engagement marketing strategy across our consumer product portfolio. This role will shape how we launch and grow both new and existing products, ensuring customers discover, understand, adopt and derive long-term value from everything we build. This role will bring together Integrated Marketing and CRM & Lifecycle Marketing, creating a connected engagement engine that helps customers discover, understand, adopt and get long-term value from Monzo’s products. You’ll lead how we translate our product propositions into integrated campaigns, always-on marketing and personalised lifecycle journeys across Core, Wealth, Borrowing and Payments. Reporting to the CMO, you’ll work closely with General Managers and senior leaders across Marketing, Product, Brand, Product Writing, Design, Research, Data, Growth and Commercial. You’ll bring customer engagement and performance insight into product and commercial decisions, while ensuring campaigns and lifecycle journeys are joined up across every relevant touchpoint. This is not a traditional acquisition marketing role. This is a strategic engagement leadership position focused on building a best-in-class engine across Integrated Marketing and CRM & Lifecycle Marketing - driving adoption, engagement, retention, cross-sell and sustainable customer value. What you'll be doing: Define and lead Monzo's customer marketing vision across our consumer product portfolio, spanning Core, Wealth, Borrowing and Payments. Set the strategic direction across CRM & Lifecycle Marketing and Integrated Marketing, ensuring these disciplines work together to create a seamless, customer-centric experience across every touchpoint. Partner with General Managers to bring engagement and performance insight into product product and commercial priorities, and to build effective go-to-market and ongoing engagement plans. Own the end-to-end customer engagement strategy, combining integrated marketing, CRM, in-product experiences and lifecycle communications to drive awareness, consideration, adoption, engagement, retention and long-term customer value. Lead the go-to-market strategy for new products and major launches in partnership with Product Marketing, while continuously evolving the marketing strategy for existing products through always-on engagement programmes and integrated campaigns. Build world-class lifecycle marketing programmes that help customers discover, adopt and deepen their relationship with Monzo through timely, personalised and relevant communications. L