Product Lead - NGS

Job description

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. The PositionJob Summary: A Product Lead to orchestrate the strategic marketing and lifecycle management for Open Molecular Solutions & Sequencing products to achieve robust business growth and market share expansion. The opportunity: Orchestrate the formulation and execution of market strategies for Open Molecular Solutions & Sequencing product lines to capture market opportunities and drive long-term business growth. Support the sales teams responsible for the product lines in achieving their national sales targets. Drive the development and implementation of targeted marketing campaigns and annual marketing plans (AMP) to maximize brand awareness and commercial excellence. Cultivate deep partnerships with Key Opinion Leaders (KOLs) and strategic key accounts to build a top- tier expert network and expand the core customer base. Facilitate cross-departmental collaboration and resource integration to ensure the smooth progress of business and key projects. Bridge communications and coordinate strategic product initiatives with Global to produce local business strategic directions that align with the global strategic framework. Leverage market intelligence and value-based pricing models to define and execute agile pricing strategies to navigate complex market dynamics and fumaximize profitability. Spearhead the collection and analysis of competitor intelligence and macro market policy to formulate and execute robust competitive strategies to secure a differentiated market positioning. Pre/Post-Launch Management for new products (analyze target market situation, provide feasibility report, complete launch plan, pricing and assist registration) Orchestrate the end-to-end product lifecycle management, encompassing new product launches, phase- outs, price maintenance and marketing campaigns, to maximize product market share and brand awareness. Provide clear product positioning, product training, product selling story and effective promotion tools to sales team. Who you are: Bachelor Degree in Clinical or Bachelor degree in life science Proficiency in both spoken and written English Good command of MS office software application Product marketing expertise with a deep understanding of the Open Molecular Solutions Sequencing market. At least 8 years’ experience in Sales and/or similar marketing experience in multi-national companies. Who we areA healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. Let’s build a healthier future, together. Roche is an Equal Opportunity Employer.