Gerência de Digital, Midia e CRM Cone Sul - Divisão Nutricional (AN) - São Paulo/SP

Job description

JOB DESCRIPTION:About Abbott Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. Benefits such as Medical and Dental Assistance, Life Insurance, Private Pension Plan, Medication Subsidy, Discount on Abbott stock purchases, among others. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. We offer flexible work policies that allow a healthy balance between personal and professional life We invest in the development of our employees through training and growth opportunities We foster an environment where every voice is heard and valued The Opportunity This position works out of our São Paulo location in the Nutrition. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including PediaSure®, Pedialyte®, Ensure®, Glucerna® – to help get the nutrients they need to live their healthiest life. The Head of Digital, Media & CRM for the Cluster is responsible for shaping and driving the digital, media, and CRM strategy across markets, ensuring a consistent and effective to consumer engagement. This role acts as a strategic partner to local marketing teams, providing guidance and support in both media strategy and execution, and serves as a key bridge with the e-commerce team to ensure alignment and maximize business impact across channels. The role partners with markets and regional teams to drive the development of integrated media strategies, ensuring consistency across brands, channels, and countries, while enabling performance and efficiency. Additionally, this role coordinates the agency ecosystem for the Cluster, ensuring strong collaboration, clear ways of working, and high-quality delivery across partners. What You’ll Do Digital & Media Strategy: Drive the development of the Cluster wide media and digital strategy in close collaboration with local and regional teams, ensuring alignment with brand and business priorities. Market Support (Strategy & Execution): Act as a center of expertise for countries, providing guidance and support to strengthen both media planning and execution capabilities. Content Strategy: Support the development of a consistent and cohesive content strategy per brand per country according to brand guidelines and regional toolkits. Develop strategies to develop local content for ad-hoc channels where cultural considerations and local trends are needed. Agency accountability and coordination: Coordinate media, digital, and CRM agencies across the Cluster, fostering consistency, capability building, and effective collaboration. Guarantee unified language and KPIs measurement across the Cluster. Training to Digital teams and agencies aligned to internal policies (OEC, QA) and brand guidelines. Integrated Media Planning: Partner with markets to ensure development of consistent, cross-channel media approaches that can be leveraged across brands and geographies. CRM & Data-Driven Engagement: Support the advancement of CRM strategies end to end across the conversion funnel and guarantee proper data utilization to enable more personalized and effective consumer engagement. E-commerce Alignment: Collaborate closely with the e-commerce team to ensure alignment between media strategies and conversion-driven initiatives. Performance & Optimization: Support the definition and tracking of key media and digital KPIs, enabling continuous learning and optimization across markets. Reporting of Cluster metrics to foster a consistent measurement across the countries. Required Qualifications Bachelor’s degree in Marketing, Business, Digital Media, or related field; MBA or postgraduate degree preferred. Minimum of 7–10 years of experience in digital marketing, media planning, CRM, or related areas, ideally within FMCG, OTC, or consumer-driven industries. Experience working with multiple markets or in regional roles is highly valued. Digital & Media Strategy: Strong understanding of digital ecosystems, media channels, and integrated planning approaches. Agency Management & Coordination: Experience working with and coordinating multiple agencies and partners. Data & Performance Analytics: Ability to interpret performance metrics and translate them into actionable improvements. CRM & Consumer Engagement: Understanding of customer lifecycle management and personalized engagement strategies. Cross-functional Collaboration: Strong ability to work across teams, especially with marketing and e-commerce. Strategic Thinking: Ability to connect media strategies with broader business goals. Languages: Fluency in English is required. Spanish is a strong plus. Core Skills: Strong strategic mindset with a focus on enablement and impact. Collaborative and influential, with ability to work across markets. Strong communication and stakeholder management skills. Results oriented with a continuous improvement mindset. Adaptability in a fast-paced and evolving digital environment. Analytical and structured thinking. Apply Now Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. The base pay for this position is N/AIn specific locations, the pay range may vary from the range posted. JOB FAMILY:Advertising/ Promotion (Communications) DIVISION:ANI International Nutrition LOCATION:Brazil > Sao Paulo : Building 1 ADDITIONAL LOCATIONS: WORK SHIFT:Standard TRAVEL:Yes, 15 % of the Time MEDICAL SURVEILLANCE:Not Applicable SIGNIFICANT WORK ACTIVITIES:Not Applicable