Business Generation Specialist

Job description

Modern buying involves larger, more complex buying groups, making pipeline quality more important than activity volume. The Business Generation Specialist (BGS) role reflects this shift, focusing on understanding customer needs and creating well-qualified opportunities with a clear path to revenue. Working closely with Sales and Marketing, you'll engage customers, identify relevant opportunities, and align pipeline to real business priorities. The role builds strong commercial and stakeholder engagement skills while providing a pathway into broader sales careers.