Channel Marketing Senior Specialist

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. Overview The TrendAI™ Channel Marketing Senior Specialist is an operationally focused contributor embedded within the U.S. Marketing team, responsible for ensuring flawless execution across partner programs, events, and channel marketing operations. This role is the operational engine behind TrendAI™’s partner ecosystem—managing the details that enable the channel team to drive partner relationships and pipeline at scale. This is a growth role designed for a highly organized, data-driven marketing professional who will develop deep fluency in channel operations and progressively take on partner-facing responsibilities, building toward a Channel Marketing Manager scope. Responsibilities Own lead mapping, lead uploads, and SPIF payout processing in close coordination with channel sales and operations teams, ensuring accuracy and timeliness Support end-to-end execution of 1:many to- and through-partner events—coordinating with partner managers and SDRs, managing seller assignments, and assisting with account creation logistics Maintain a Global Marketing Calendar by adding and updating all channel events, ensuring cross-functional visibility Own Microsoft Dynamics CRM contact hygiene and partner email list maintenance to preserve data integrity across all partner communications Manage swag fulfillment from internal team via intake fulfillment processes Collaborate with Channel Marketing Managers to support the development of co-branded assets, partner enablement materials, and joint go-to-market initiatives Track and report on operational metrics, program execution timelines, and partner engagement activities using Excel and internal reporting tools Support MDF program administration, partner portal content updates, and other channel marketing operational workstreams as needed Build familiarity with TrendAI™’s partner ecosystem, including distributors, VARs, MSSPs, and GSIs, as a foundation for future partner-facing responsibilities Qualifications 2–4 years of experience in channel marketing, partner operations, marketing operations, or a related B2B marketing role Exceptional attention to detail—accuracy and follow-through are non-negotiable in this role Advanced proficiency in Microsoft Excel for reporting, data manipulation, tracking, and analysis Hands-on experience with CRM platforms; Microsoft Dynamics preferred Familiarity with marketing tools and platforms including gifting/direct mail solutions Strong written and verbal communication skills; comfortable managing requests and timelines across multiple stakeholders Proven ability to manage multiple workstreams simultaneously in a fast-paced, matrixed environment Curiosity about the cybersecurity industry and the channel partner ecosystem; prior experience in technology a plus Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience What We Offer You: You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family. Comprehensive medical, dental and vision insurance Life insurance Short & Long Term Disability Pre-partum, maternity, parental and medical leave Mental Health Wellness Program Adoption Assistance Wellness Incentive Pet Insurance 401(k) with company match Paid Time Off 14 Annual Holidays Tuition Assistance Employee Resource Groups We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work. Trend Micro, Inc. is committed to fair and equitable compensation practices. The salary range for this role is USD $90,000 - $130,000. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications. Be Passionate. Be Innovative. Be a Trender. This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa). #LI-LO1 At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.