Field Marketing Manager, SMB

Job description

Meet the Cisco ANZ Field Marketing Team The Cisco ANZ Field Marketing team accelerates regional growth by bridging innovation with direct customers and our partner ecosystem. Through data-driven insights and creative storytelling, we execute targeted digital campaigns and partner-led demand generation to support sales success. We are a collaborative, high-energy team dedicated to excellence, seeking professionals who thrive in a fast-paced environment where strategic influence directly drives bottom-line results. Your Impact As a Field Marketing Manager, SMB at Cisco, you will serve as a strategic partner to the regional business, translating global initiatives into high-impact local marketing strategies. You will be responsible for designing and executing integrated programs targeting our Small and Mid-sized customers that drive demand, accelerate pipeline, and elevate our brand presence. This role sits at the critical intersection of strategy and execution, empowering you to directly influence customer outcomes and contribute to Cisco’s sustained growth in the AI era. Responsibilities Strategy & Planning: Develop and execute comprehensive, data-driven field marketing plans that align with regional sales priorities and global marketing objectives, with a core focus on the SMB and mid-market segments Demand Generation: Design, manage, and optimize end-to-end integrated marketing campaigns—including digital programs and webinars—to generate high-quality leads and accelerate pipeline velocity. Campaign Ownership: Lead the creation and delivery of Cisco-owned (non-co-branded) campaigns tailored to target industries. Agency Management: Maintain full ownership of agency relationships, ensuring high-quality campaign execution, budget adherence, and strict alignment with Cisco brand standards. Sales Alignment: Serve as a trusted advisor to regional sales leadership, identifying market-specific growth opportunities and ensuring marketing activities directly support and enhance sales performance. Performance Tracking: Monitor, analyse, and report on the effectiveness of marketing programs, utilizing performance data to optimize future activities and demonstrate clear ROI. Cross-Functional Collaboration: Partner effectively with global marketing and product marketing teams to ensure consistent messaging, brand integrity, and seamless program delivery. Minimum Qualifications Bachelor’s degree in Marketing, Business, or a related field. 5 years of experience in field marketing, demand generation, or a comparable B2B marketing role. Proven track record of managing end-to-end integrated marketing campaigns and delivering measurable business results. Comprehensive understanding of the technology industry and complex B2B sales cycles. Superior communication, project management, and agency management skills. Strategic mindset with the ability to form well-reasoned opinions and drive actionable outcomes. Preferred Qualifications Experience operating successfully within a global, matrixed organisation. Proven ability to thrive in a fast-paced, dynamic, and evolving environment. Strong analytical mindset with proficiency in marketing automation and CRM platforms (e.g., Salesforce, Marketo). Creative and innovative thinker with a commitment to continuous process improvement. Demonstrated ability to influence and lead cross-functional teams and stakeholders without direct authority. Why Cisco? At Cisco, we are revolutionising how data and infrastructure connect and protect organizations in the AI era and beyond. For 40 years, we have innovated fearlessly to create solutions that power how humans and technology interact across the physical and digital worlds. Our solutions provide customers with unparalleled security, visibility, and insights across their entire digital footprint. We power the future by experimenting and creating meaningful, scalable solutions. Supported by a global network of experts, you will find limitless opportunities to grow, build, and make an impact. We work as a team, we collaborate globally, and our influence is everywhere. We are Cisco, and our power starts with you. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint. Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere. We are Cisco, and our power starts with you.