Sr Director, Marketing Sciences

Job description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description Our Senior Director, Global Decision Sciences & Insights (GDSI) for the HIV Treatment Portfolio leads market and customer insights, forecasting, and analytics. Key stakeholders include the HIV Pipeline Global Strategic Marketing team and various internal partners as well as an external collaboration. This role reports to the Executive Director, Global Decision Sciences & Insights, HIV/COVID/Emerging Viruses. The responsibilities include but are not limited to leading projects, driving HIV inline and pipeline insights, participating in high-profile projects, and collaborating with internal stakeholders globally. And representing Gilead GDSI perspectives in a partnership with another company. This role will have global responsibility for generating foundational market understanding within the Gilead’s HIV Treatment through the execution of market research and forecasting/analytics in key commercial markets (i.e. US, EU4+UK, Japan, and China). This role is located in our Foster City, CA office (at least 3 days in office with our core collaboration days Tuesday, Wednesday and Thursday). The individual will: · Primary point of contact, manage relationship with, and jointly lead work with an industry partner · Lead with solid hands-on technical skills across analytics, forecasting, and market research. · Lead identification of information needs for upcoming critical business decisions and define global primary market research and data analytics priorities, together with GSM leads · Drive robust integrated insights generation and deliver a clear and compelling storyline for HIV pipeline and a novel HIV treatment combination supporting strategic decision-making. · Serve as the key contact for HIV a novel HIV treatment combination and HIV pipeline-related market and customer insights and forecasts. · For launch, would be responsible for insights and testing of commercial launch strategy and promotional materials · Collaborate with Data Science for deeper insights into market dynamics and customer behaviors. · Develop and maintain the global forecast model to reflect latest updates on market insights. · Ability to assume full responsibility for accuracy and reliability of complex analyses with minimum oversight Be able to right size the forecasting approach with the balance between level of rigor, time and resources constraints, and business impact Be the methodology expert and be able to triangulate with various approach/ incorporate latest industry best practices to enhance the robustness of the analytics and recommendations · Lead a team of 3-4 individuals Essential duties include: · Providing hands-on market analytics and insights leadership for global marketing strategy. · Insight generation and forecasting to support governance decisions on development programs · Leading strategic forecasting and commercial assessment activities for pipeline products and communication of assessments and recommendations to the senior leadership team. · Acting as the integrated insights lead as well as a business partner for HIV pipeline, representing the team in key situations. · Leading ad hoc strategy projects and initiatives. · Collaborating with key internal and external partners to improve efficiency and consistency. · Enabling professional growth and development for individual contributors through leadership effectiveness and solid technical skills. Work closely with GSM to understand the business priorities and align on analytics needs Be able to proactive identify business knowledge/ insights gap even in times to have independent view, explore various options of analytics approaches, decide on what is the right approach based on time/ resources, business criticality, and level of rigor requirement before execution Share and gain alignment on commercial analytics insights to local teams (e.g., US forecasting, US analytics, local affiliates) to ensure insights are adopted and incorporated in execution Be able to communicate the analytics findings in an executive-ready approach with minimum oversight. Focus on the recommendations, business implications, but at the same time, have the in-depth knowledge and ability to articulate the details as needed. Be seen as a credible insights leader that can share objective insights and mobilize the organization to actions anchored on the insights developed. Market research · Market Research Related to Pipeline Planning, Global Marketing and Business Development · Define Global market research priorities in collaboration with GSM Indication and/or Therapeutic Area Leads to proactively address key business decisions · Create foundational market understanding through the development of treatment flow maps, market segmentation, attribute/benefit testing, positioning and campaign development, etc. · Conduct primary research: develop qualitative and quantitative market research studies with physicians, patients, and payers · Manage vendors to determine appropriate research methodology, ensure project alignment to business objectives and guide execution and reporting · Examine research findings to understand data, key market insights and implications for Gilead · Conducting secondary research: analyze secondary data sources (e.g. Rx, claims, EMR, epidemiology data) to produce descriptive and diagnostic summaries, and insights/implications · Evaluating potential new secondary data sources, to rationalize against array of data sources currently used by Gilead in a partnered environment · Examples of work can include but are not limited to opportunity assessments, brand driver analyses, patient-level data analyses, performance assessments, treatment flow mapping, segmentation, product attribute/benefit testing, positioning/messaging, patient journey mapping, HCP journey mapping, etc. Analytics & Forecasting · Analyze secondary data sources (e.g., prescription data, epidemiology studies) to generate insights and identify implications · Forecasting/Analytics Related to Pipeline Planning, Global Marketing and Business Development · Develop long-term (i.e. 10-year) strategic forecasts for pipeline and marketed products that incorporate disease epidemiology, evolving treatment paradigms, competitive products and global pricing and access dynamics · Collaborate with internal experts in Market Research, Literature Resources, Competitive Intelligence, R&D, and Marketing/Sales leads to generate robust forecast assumptions · Conduct forecast scenario analysis to support decision-making by Commercial, R&D, Corporate Development, Finance, and Corporate executive leadership · Scope, design, and man