GN-I&E- C&M Grow B2B Manager

Job description

Practice: Comms & Media, Industry Consulting, S&C Global Network (GN) Areas of Work: Media Level: Across Levels Location: Delhi, Gurgaon, Mumbai, Bangalore, Pune, Hyderabad Years of Exp: 1-7 years Explore an Exciting Career at Accenture Are you an outcome-oriented problem solver? Do you enjoy working on transformation strategies for global clients? Does working in an inclusive and collaborative environment spark your interest? Then, Accenture Strategy and Consulting is the right place for you to explore limitless possibilities. Comms & Media (C&M) is one of the Industry Practices within Accenture’s S&C Global Network (GN) team. It focuses on serving clients across specific Industries – Communications, Media & Entertainment. Communications: Focuses primarily on industries related to telecommunications and information & communication technology (ICT). This dynamic team serves most of the world’s leading wireline, wireless, cable, and satellite communications and service providers. Media & Entertainment: Focuses on industries like broadcast, entertainment, print, and publishing. Globally, Accenture Comms & Media practice works to develop value growth strategies for its clients, who are top-notch organizations, and help improve their offers and go-to-market performance and maximize organizational effectiveness. We work on end-to-end projects delivering management and technology consultancy to help our clients achieve greater profitability, quality, and reliability. We are looking for expertise in one or more of the following domains to address the diverse project demands of our media clients globally Media Supply Chain Expertise:Content Production & Distribution Workflows: Understanding the end-to-end process from content creation to delivery, including pre-production, production, post-production, distribution, and archiving. Digital Asset Management (DAM): Expertise in managing and organizing digital media assets, including metadata tagging, version control, and storage. Content Delivery Networks (CDNs): Understanding how CDNs work and their importance in delivering high-quality streaming experiences to global audiences. Understanding of licensing agreements and rights management systems. For example, licensing agreements for content distribution on different platforms. Media Consumption Expertise:Content Formats: Familiarity with evolving content formats (e.g., interactive narratives, live streaming, podcasts, AR/VR) and their potential for audience engagement and monetization. Audience-Centric Content Strategy Development: Crafting content roadmaps and IP strategies based on audience demographics, interests, and platform usage psychographics etc Platform-Agnostic Consumption Insights: Analyzing cross-platform consumption patterns and audience migration trends across linear TV, CTV, and social video ecosystems. Audience Retention and Loyalty Strategies: Developing churn reduction programs and exclusive content drops to enhance subscriber lifetime value (SLTV). Media Revenue GrowthExpertise in maximizing advertising revenue through programmatic advertising expertise, including real-time bidding (RTB), direct programmatic, and header bidding and Optimize ad tech stacks for improved yield management and implement data-driven audience targeting strategies. Experience in optimizing SVOD, AVOD, and TVOD strategies, including tiered pricing, content bundling, and churn reduction tactics. Expertise in subscriber acquisition cost (SAC) optimization and average revenue per user (ARPU) maximization. Experience in implement robust revenue forecasting models leveraging audience data, market trends, and content performance metrics and conduct in-depth financial analysis of content ROI, subscriber lifetime value (LTV), and media mix modeling to inform strategic decision-making Digital Media & AnalyticsOTT and Streaming Platform Expertise: Designing and optimizing content delivery for OTT platforms with expertise in VOD models and adaptive streaming technologies. Content Personalization and Recommendation Engines: Implementing strategies to enhance viewer engagement and tailor content offerings. Digital Distribution and Multi-Platform Strategy: Managing cross-platform content workflows and maximizing reach through social media, YouTube, and FAST channels. Advertising and Monetization Analytics: Analyzing ad performance metrics and leveraging attribution modeling to measure campaign impact. Data-Driven Content Strategy: Informing content creation and distribution decisions through analytics and competitive benchmarking. We are engaged in wide variety of projects ranging from multi-year major systems integration transformation deals to shorter more agile, strategic engagements and have a rapidly been expanding portfolio of hyper-growth clients and an increasing footprint with next-gen technology and industry practices, with the following (but not limited to) role responsibilities: Deliver independently lead delivery tracks of M&E professional services engagements with partners and clients in OTT, broadcast, film, animation, and sports. Understand customer needs and translate them to business requirements, business process flows, and functional requirements. Experience to engage with stakeholders independently. Lead delivery of small to medium-size teams to deliver management consulting projects for global clients. Lead innovation transformation programs and process enablement for our clients. Take responsibility within Comms & Media industry group or across the Products group, help build the practice, track metrics, and so on. Develop assets and methodologies, point-of-view, research, or white papers for use by the team and larger community. Support global sales team to identify and win potential opportunities within the practice. Help in drafting proposals as an expert for domain areas. Lead proposals, business development efforts and coordinate with other colleagues to create consensus-driven deliverables. Execute a transformational change plan aligned with the client’s business strategy and context for change. Engage stakeholders in the change journey and build commitment for change. Additional Key Skills Required: Should have an understanding of lean concepts and hands-on experience in delivering technology-driven business transformation projects using agile practices such as Scrum, Kanban, SAFe, etc. Experience in agile-related tools like JIRA Confluence/Rally/MS Projects/VersionOne. Certification profession in PSM/CSM/SAFe/ICP-ACC. Skills in one or more roles. Experience in the role of Functional Business Analyst, Product Owners, Process Designers, Service Designers, Scrum Masters, Program Delivery Managers. Business Analysis - Gather requirements from business and prepare requirement documents. Propose solutions to the client based on gap analysis for the existing platforms. Analyze large data to conduct analysis and present insights with visualizations. Process Improvement - Understand issues with the current processes which can be resolved either through technology or process solutions and design detail level to-be process with all stakeholders. Value Architect and Tracking - Create value driver trees to break down into value components of business objectives and value drivers. Communication and Presentation - Plan and deliver well-structured oral and written communications. Structured Problem Solving - Help identify and structure key client challenges into hypotheses and conduct analyses to address the challenges. Stakeholder Management - Manage mid-level to senior client leadership and lead conversations. Impeccable team management skills with an ability to engage effectively with multiple stakeholders. Strong program management skills. Cross-cultural competence with an ability to thrive in a dynamic environment What’s in it for you? An opportunity to work on transformative projects with key G2000 clients. Potential to co-create with leaders in stra