Marketing Lead ( 12 Months Agency Contract )

Job description

Mylan IRE Healthcare Limited Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases. We have been included on number of award lists that demonstrate the impact we are making. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world. The Role & What You Will Be Doing Every day, we rise to the challenge to make a difference and here’s how the Marketing Lead role will make an impact: Deliver on the strategic future vision of Viatris, for our iconic brands Successfully launch new products in the Irish market, leading strategic and tactical marketing plans. Create exceptional marketing materials, ensuring effective channel distribution of marketing activities. Create & implement relevant and personalized customer journeys, customer engagement programmes and strategic brand plans. Assign and monitor relevant KPIs, measure campaign/marketing activity performance & return on investment. Lead the marketing team effectively, establishing clear roles and responsibilities and drive focus on business priorities. Through marketing function, lead educational and commercially driven HCP meetings / interactions. Act as subject matter expert for brands across a range of therapeutic areas. Act as point of contact for Ireland marketing (all therapy areas) for global brand team requests and general liaison. Oversight of annual marketing budget & budget forecasts Lead marketing training for KAM teams; new product launch, refresher training etc. Work with marketing leadership & other relevant functions to execute marketing tactics to strategic corporate & business unit objectives and goals. Strong cross-functional and cross-country collaborator. Report on marketing activities at a local and regional level, as applicable. Lead approval of all marketing materials for all content created by marketing department and align with medical and regulatory colleagues for compliance. Ensure strict adherence to internal and external legislation and policies, (both self and team) to ensure compliance. About Your Skills & Experience For this role, we’re looking for a candidate who has an effective combination of the following qualifications, skills and experiences: Experience bachelor’s degree in Marketing, Business Administration or Life Sciences. Minimum of 5 years' marketing experience with proven track record of success in a marketing management role within the pharmaceutical industry. Excellent leadership, communication, and networking skills. Experience managing numerous products over several different therapeutic areas. Experience & knowledge of healthcare landscape in primary and secondary care Exceptional knowledge of marketing strategies, concepts, and practices. Strong project management and performance measurement skills. Diversity & Inclusion at Viatris At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion Sustainability at Viatris Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others. Viatris is an Equal Opportunity Employer.