Global Marketing Director, General Medicine, Cardiometabolic

Job description

Career CategoryMarketingJob DescriptionJoin Amgen’s Mission of Serving PatientsAt Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Director, Global Marketing, General Medicine – Cardiometabolic (CM) What you will do: Let's do this. Let's change the world. In this vital role you will shape the commercial future of our general medicine pipeline. The Director of Global Marketing, Cardiometabolic, General Medicine, is responsible for the creation and implementation of commercial asset initiatives strategies, and the maximization of growth for the priority brands. This role also includes coordinating key cardiometabolic efforts and supporting the successful integration of global-to-local strategies to ensure a smooth transition and success for CM assets. This director will also help integrate CDx efforts and help drive new market-building initiatives. The Director of Global Marketing is expected to inform, gather, and align decisions across the matrix. This includes clarifying commercial positioning, driving prioritization, and advancing progress towards brand launch readiness, while ensuring alignment and visibility of assets across markets. In addition, the Director will work to drive the success of cardiometabolic assets in new and established clinical spaces by leading cross-matrix functions without direct authority to meet enterprise goals and timelines. The Director of Global Marketing will actively contribute as a member of the Integrated Brand Team (IBT) and Brand Working Group, partnering closely with the Global Marketing Brand Lead and asset product teams. They will support insight generation, strategy development, and brand planning, as well as other related cardiometabolic priorities. This role requires significant cross-functional interaction with teams including the International Brand Team (IBT) spanning PoC to launch and the growth phase, Global Brand Marketing Lead (GML), brand teams, in-market teams, Therapeutic Area Governance (TAG), Global Commercial Organization (GCO) leaders, PTs (Product Teams), and GenMed Strategy Teams. The Director will be instrumental in driving growth initiatives, identifying and supporting strategic portfolio and brand priorities, and guiding the execution of strategies. The areas of responsibility for this role include: Lead the development of clear and differentiated marketing strategies and actionable plans to support peri-launch and launched assets. Challenge cross-matrix stakeholders to identify opportunities and address challenges for assets. Critically review competitor data and advancements to assess market threats, differentiation opportunities, and use cases. Support key internal and external milestones by leading assessments and deliverables to accelerate launch readiness. Collaborate with the Global Marketing Lead, Medical Affairs, and Commercial Insights leads to gather deep marketplace insights and develop a “gold standard” commercial strategy designed to optimize the future value of peri-launch assets. Guide the Integrated Brand Team and global marketing activities, fostering global engagement with local market alignment. Shape high-quality marketing deliverables aligned with Amgen’s processes and requirements, including contributions to Global Product Strategy, brand planning, launch readiness, competitive insights, patient-centric deliverables, robust Target Product Profiles, forecasts, and strategies to enhance program value and expand patient impact opportunities. Partner with global markets to develop and implement launch tactics. Generate end-to-end commercial plans for assets and drive activities across the IBT and markets. Commission and manage market research in collaboration with Commercial Data & Analytics (cDNA). Work with Competitive Intelligence to closely monitor the competitive landscape and its implications for Amgen’s strategy. Partner with Forecasting and Finance to develop long-range sales and operating expense projections. Lead the creation of aligned narratives for internal and external communications. Ensure effective leverage of lead markets by ROW markets (e.g., promoting broad usage of existing materials to avoid duplication) using a central repository. Coordinate and deliver best practice sharing in collaboration with lead and ROW markets. Address questions and requests from other markets related to global strategy. Assist in managing launch readiness activities and quarterly reviews. Support alliance management and external relations when applicable. Partner with priority country GMs to critically review, challenge, and update brand plans and long-range sales forecasts (LRS). Oversee deliverables to ensure alignment with global assets and therapeutic area strategies. Support Business Unit Director (BUD) forums and marketer interchange initiatives in collaboration with global sponsors. This position is located remotely in US or in Thousand Oaks, CA. What we expect of you: We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a Commercial (e.g., Marketing, Market Research, Sales, Pricing and Reimbursement) Leader with these qualifications. Basic Qualifications Doctorate degree and 5 years of commercial experience OR Master’s degree and 7 years of commercial experience OR Bachelor’s degree and 9 years of commercial experience Preferred Qualifications PhD/PharmD preferred 5+ years of pharma cardiometabolic experience 5+ years of experience and a track record of success in a series of commercial roles of increasing scope, scale and complexity, with leading companies in the biopharmaceutical industry, preferably in the cardiometabolic therapeutic area. Prior experience with peri-launch CV assets and assessing innovative cardiometabolic products and new markets is highly desirable. Experience in biotech/pharmaceutical marketing, in market experience a plus. Experience in global commercial and/or strategic regional roles of increasing scope, scale, and complexity. Demonstrated record of strong commercialization planning and execution. Significant experience developing and implementing innovative global commercial strategies for pipeline products, successfully launching therapeutic products to maximize commercial value. Prior experience launching multiple products in diverse therapeutic areas a plus. Experience assessing and voicing market dynamics on global product teams. Solid understanding of global market access, pricing, and reimbursement issues in US and ex-US. Commercial Acumen. Exceptional commercial acumen and instincts; superior strategic marketing skills. A strong command of classic and innovative marketing disciplines and techniques. A thorough understanding of the external environment, internal capabilities, competitors and the interests of other stakeholders. Develops and applies best practices. Strategic Mindset. Demonstrated creativity in addressing strategic challenges; displays high intellectual cu