Senior Manager, Industry Meetings Strategy- Orthopedics

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Events Job Category: People Leader All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is recruiting for a Senior Manager Industry Meetings/Trade Show Strategy for Joint Reconstruction located in Warsaw, IN, West Chester, PA, Raynham, MA, or Palm Beach Gardens, FL. This role will report into the Joint Reconstruction Marketing Services Team. Position Summary The Industry Meetings/Trade Show Strategy Senior Manager is a strategic marketing role within the Marketing Services organization responsible for the planning, governance, execution, and optimization of industry meetings, conferences, congresses, trade shows, and customer engagement events with Joint Reconstruction in the US. This role serves as a liaison between Marketing, Strategic Meetings Management (SMM), Communications, and external agency partners to ensure industry meetings deliver measurable business outcomes and exceptional customer experiences. The individual will lead meeting strategy, content integration, branding, budget oversight, and operational excellence while partnering closely with Strategic Meetings Management on logistics, compliance, contracting, and event execution for Joint Reconstruction. The role functions as the "Meeting Captain" for priority events and provides strategic oversight other strategic, smaller-scale meetings. Responsibilities Industry Meeting Strategy & Planning Develop and execute the annual industry meetings and congress strategy aligned with business, commercial, and marketing objectives. Establish event objectives, customer engagement strategies, success metrics, and post-event measurement plans. Prioritize and optimize participation across key meetings. Partner with Product Marketing and commercial leaders to identify high-impact opportunities for customer engagement Serve as strategic lead for flagship meetings. Partnership with Strategic Meetings Management (SMM) Act as the primary Marketing partner to Strategic Meetings Management. Collaborate on event planning timelines, resource requirements, staffing models, compliance requirements, agency engagement, and operational execution. Ensure meeting strategies are effectively translated into executable event plans. Participate in event planning meetings and governance reviews to align business objectives with operational requirements. Support continuous improvement of meeting management processes and best practices. Customer Experience & Engagement Strategy Design differentiated customer experiences that increase engagement and strengthen brand perception. Lead attendee journey planning across pre-event, onsite, and post-event touchpoints. Brand, Content & Communications Integration Ensure consistent and compelling brand presence across all meeting assets and customer-facing experiences. Partner with Marketing Communications and Digital teams to develop integrated event communication plans. Ensure meeting content aligns with broader campaign and marketing priorities. Cross-Functional Leadership Lead planning efforts across Marketing, Professional Education, Professional Relations, Sales, Medical Affairs, Commercial Excellence, and external partners. Facilitate alignment on event priorities, investments, deliverables, and business goals. Influence stakeholders across functions without direct authority. Provide leadership and guidance to project teams, agencies, and vendors supporting meeting activities. Budget & Performance Management Manage event-related budgets and investment recommendations for assigned meetings and congresses. Qualifications Education Bachelor's degree required. Degree in Marketing, Business Administration, Communications, Event Management, Healthcare Administration, or related field preferred. MBA or advanced degree preferred. Experience 10-12+ years of progressive experience in marketing, strategic meetings, congress planning, customer engagement, event marketing, or related commercial functions. Experience leading large-scale national or international conferences and customer-facing events. Demonstrated success partnering with Strategic Meetings Management or event operations organizations. Healthcare, medical device, pharmaceutical, or life sciences industry experience required. Experience working with agency partners and managing complex event budgets. Competencies Strategic Leadership Ability to connect industry meeting investments to business and commercial objectives. Strong strategic thinking and customer-centric mindset. Exceptional stakeholder management skills. Ability to work effectively across cross-functional teams. Project & Operational Excellence Proven ability to manage multiple complex initiatives simultaneously. Strong planning, prioritization, and organizational skills. Detail-oriented with excellent follow-through and execution discipline. Marketing Expertise Understanding of brand strategy, customer experience design, campaign integration, and content development. Familiarity with digital marketing, social media activation, and omnichannel engagement strategies. Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone Orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes, and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected vetera