Kwun Tong Director Corp Comm & Public Relations HK & TW

Job description

Director Corp Comm & Public Relations HK & TW Purpose & Overall Relevance for the Organization: The role will lead partners to catalyze corporate communication, public relations and government affairs impact and business value by applying deep subject matter expertise to manage strategies for policy and stakeholder engagement. This role is a forward-looking leader responsible for protecting and enhancing brand reputation, monitoring emerging issues, and representing the business in key regulatory and trade body forums. The role is pivotal in shaping the company’s external narrative, building influential relationships, advocating on behalf of the brand with key stakeholders, and ensuring the business is proactively positioned in a dynamic regulatory and reputational landscape across Hong Kong and Taiwan markets. Key Responsibilities: Corporate & Brand Reputation, Risk Monitoring & Strategic Communications Identify, cultivate and activate third-party voices (e.g., NGOs, government, advocacy groups) to support brand positioning and credibility. Act as a forward-looking guardian of the brand, with a strong understanding of reputational dynamics across Hong Kong and Taiwan, including geo-political sensitivities. Monitor emerging socio-political and cultural trends that may impact brand perception and advise on proactive strategies to mitigate reputational risk. Provide strategic counsel to internal stakeholders on corporate reputation and brand recovery and narrative shaping. Oversee content and channel integration across PR, social, and influencer channels, ensuring alignment with brand campaigns and commercial objectives. Drive and support broader comms initiatives, including media relations, digital/social campaigns, and internal communications, ensuring alignment with brand values and regional sensitivities across all channels Corporate Communications Strategy Develop the overall corporate communications strategy , implementation plans and establish applicable targets to protect and enhance the brand’s reputation and standing. Build and maintain strong, trusted relationship with local, Chinese Mainland and international media and to enhance credibility, transparency and sustained engagement. Shape communications that support regulatory objectives and align with broader corporate reputation goals. Translate complex regulatory language into clear, accessible messaging for diverse audiences to ensure content align brand guidelines Proactively manage media relations to achieve positive coverage on promotional efforts and to secure understanding during less favourable or sensitive developments, and in times of crisis. Ensure external communications are executed according to agreed regional corporate communications strategies and plans; and evaluate the investment need for external PR agency and to lead the sourcing process, engagement and performance management where required. Lead and execute strategic storytelling initiatives to articulate the vision, brand propositions and key priorities across multiple platforms and audiences; and be a trusted advisor and craft messages and communication contents for senior leaders, as and when required. Work with internal business units to formulate communication plans and contents to ensure accurate information is shared with media to secure understanding on less favourable story/news related to the brand and to mitigate and minimise the negative impact of any issues related to the brand’s policies, measures or initiatives. Promote the standing of the Group by elevating communication on customer propositions, sales and marketing initiatives, sustainable development as well as the corporate position on all key topics of interest through all communication channels/platforms. Oversee messaging, editorial standards, thought leadership, speechwriting, and keynote placements for the HK and Taiwan leadership. Non-Trade Procurement (NTP) Support & Cost Efficiency Job Title: Director Corp Comm & Public Relations HK & TW TEAM: Brand Management & Communications Location: Kwun Tong State: Country/Region: HK Contract Type: Full time Number: 547283 Date: Sep 11, 2026