Seoul Sr Specialist, Content & Publishing, Brand Adidas

Job description

Sr Specialist, Content & Publishing, Brand adidas PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION The Sr Specialist Digital Content & Publishing is responsible for translating brand, category and commercial priorities into locally relevant and platform-optimized digital experiences across adidas owned digital platforms, including adidas.com, adidas App and CONFIRMED App This role supports the planning and execution of digital activation and content across key campaigns, product launches, membership moments and commercial opportunities, ensuring content is delivered with quality, consistency and timeliness. The role focuses on key categories including Originals, Motorsports and Basketball, while also supporting cross-category and market-level digital priorities as needed As a digital content expert, the Sr Specialist identifies local market opportunities, content gaps and emerging Korean consumer trends, and helps drive more relevant, agile and effective digital content execution. KEY RESPONSIBILITIES DIGITAL ACTIVATION PLANNING & CALENDAR MANAGEMENT Lead and execute digital activation plans across adidas.com, adidas App and CONFIRMED App based on Korea’s brand, category and business priorities. Manage the Digital Activation Calendar in alignment with seasonal campaigns, product launches, membership moments, commercial priorities and platform-specific opportunities. Translate brand, category and commercial priorities into clear digital activation plans, content timelines, execution checklists and go-live requirements. Support digital activation for key categories including Originals, Motorsports and Basketball, while ensuring alignment with global and regional direction. Coordinate campaign go-live planning, content readiness, approvals and execution timelines to ensure timely and high-quality delivery. Job Title: Sr Specialist, Content & Publishing, Brand adidas TEAM: Brand Management & Communications Location: Seoul State: Country/Region: KR Contract Type: Full time Number: 546752 Date: Oct 1, 2026