(senior) digital marketing specialist

Job description

1. Performance Marketing – PPC / SEM Independently manage and optimize PPC/SEM campaigns, including campaign structure, keyword strategy, bidding, targeting, landing page alignment, and budget allocation. Monitor and analyze performance across the full digital funnel, including traffic, CTR, CPC, conversion rate, MQLs, SQLs, funnel value, cost per lead, and ROI. Demonstrate strong sensitivity to data and proactively identify trends, anomalies, performance gaps, and optimization opportunities. Go beyond reporting metrics to understand why performance changes and what actions should be taken accordingly. Continuously adjust campaign strategy, budget allocation, targeting, and execution priorities based on actual business results. Work closely with agencies and internal stakeholders while maintaining clear ownership and accountability for campaign performance. 2. SEO, GEO & Search Evolution Develop and execute SEO strategies covering keyword planning, content optimization, on-page optimization, technical coordination, and organic search performance. Understand how AI-powered search and GEO are changing traditional search behaviors, organic traffic, customer discovery journeys, and brand visibility. Monitor changes in search engines, AI search platforms, algorithms, technologies, and user behaviors, and proactively assess their implications for the business. Explore and implement approaches to improve brand and content visibility across both traditional search engines and emerging AI-driven discovery environments. Connect SEO and GEO performance with lead generation and downstream funnel contribution, rather than focusing only on traffic, rankings, or visibility. Be able to quickly reassess existing approaches and adjust strategies when market dynamics, technologies, platforms, or customer behaviors change. 3. Digital Analytics & Funnel Optimization Track digital marketing performance from traffic and engagement through MQL, SQL, and downstream funnel contribution. Demonstrate strong numerical sensitivity and the ability to translate data into meaningful business insights. Identify root causes behind performance gaps by analyzing different stages of the marketing funnel. Develop hypotheses, validate them through data, and translate findings into clear optimization actions. Regularly review channel effectiveness and ROI and recommend changes to strategy, investment, content, targeting, or channel mix. Maintain a strong results-oriented mindset: digital activities should be continuously evaluated and adjusted based on measurable outcomes rather than execution volume alone. Provide clear and actionable performance insights to marketing teams and other stakeholders. 4. Integrated Digital Campaign & Content Development Develop and execute integrated digital campaigns across paid search, organic search, social media, media buy, email, and other relevant channels. Work with marketing teams to translate business priorities into digital campaign strategies and execution plans. Write, adapt, and optimize marketing content including social posts, campaign copy, landing page content, emails, event communications, and digital advertising copy. Work with global and local teams to localize and optimize campaign assets for the China market. Ensure consistency in messaging and branding while adapting content and tactics to different platforms and audience behaviors. Support digital promotion for product launches, webinars, exhibitions, major conferences, and integrated campaigns. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit www.danaher.com.