Senior Brand Manager

Job description

Business Introduction GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio consists of vaccines, specialty medicines, and general medicines. Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges. Position Summary You will lead a brand portfolio in the UK, developing and delivering clear commercial strategies that grow access and patient impact. You will work closely with cross-functional partners, including medical, market access, sales and analytics. We value curiosity, clear decision-making, and a collaborative mindset. This role offers visible career growth, the chance to shape patient outcomes, and the opportunity to help unite science, technology and talent to get ahead of disease together. This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following: - Own the brand strategy and annual operating plan to deliver growth and sustainable patient access. - Lead cross-functional workstreams to ensure aligned and timely execution across medical, market access, sales and external partners. - Use customer and market insights to shape campaigns, launches and lifecycle plans. - Manage forecasting, reporting and budget to drive commercial performance and resource prioritisation. - Localise global assets and materials, ensuring content meets local regulations and stakeholder needs. - Drive sales force and field enablement so colleagues understand brand strategy and practical actions. Why You? Basic Qualification We are seeking professionals with the following required skills and qualifications to help us achieve our goals - Bachelor’s degree in business, life sciences, marketing or related field, or equivalent experience. - At least 5 years’ experience in pharmaceutical brand management or marketing. - Proven experience developing and executing brand plans and commercial strategies. - Strong project management skills with the ability to manage multiple priorities. - Commercial and financial acumen, including budgeting and forecasting experience. - Knowledge of UK healthcare environment and promotional governance requirements. Preferred Qualification If you have the following characteristics, it would be a plus - Experience leading launches or tender submissions in the UK. - Experience with digital and omnichannel campaign planning and measurement. - Strong data literacy and experience using insights to shape decisions. - Experience working in cross-functional or matrix teams and managing external agencies. - Track record of coaching or leading small teams or peers. - Advanced degree in marketing, business or a life science discipline. Working pattern This role is offered as a hybrid position. You will regularly spend time in a UK office and have flexibility to work remotely as agreed with your manager. How to apply If this role speaks to you, please apply and tell us briefly how your experience matches the responsibilities and qualifications listed. We welcome people from different backgrounds and experiences. We look forward to hearing from you. Skills Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people. GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are. Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us at UKRecruitment.Adjustments@gsk.com where you can also request a call. 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