AI Search Specialist

Job description

Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description At Thermo Fisher Scientific, our people share a common set of values - Integrity, Intensity, Innovation, and Involvement. We work together to accelerate research, solve complex analytical challenges, improve patient diagnostics, drive innovation, and increase laboratory productivity. Each one of us contributes to our mission every day – to enable our customers to make the world healthier, cleaner, and safer. DESCRIPTION: We are seeking a detail-oriented and analytical SEO & Generative Search Specialist to join our Global Downstream Marketing team. This role will support the execution of organic search strategies that span traditional SEO, Answer Engine Optimization (AEO), and Generative Search Engine Optimization (GEO). The Specialist will help improve organic visibility and adapt strategies for emerging generative AI-driven search platforms. This is an exciting opportunity for a marketer with hands-on SEO experience who is eager to shape the future of search marketing. What will you do? Work closely with the SEO Strategist to implement on-page, off-page, and technical SEO initiatives Conduct keyword research, SERP analysis, and competitive bench marking for global and regional campaigns Optimize website content, metadata, and structured data for both traditional and AI-powered search experiences Support generative search optimization efforts to ensure content is discoverable, accurate, and favored by AI-driven platforms (e.g., Google SGE, Bing Copilot, ChatGPT, Perplexity) Make recommendations to optimize web content for traditional and AI-driven search platforms Work closely with the content and digital teams to ensure SEO/AEO/GEO requirements are integrated into campaigns and website updates Monitor rankings, traffic, and engagement metrics across traditional and generative search engines Support the SEO Strategist to prepare regular reports on performance, trends, and opportunities, providing insights to inform strategy Help develop frameworks for testing and refining GEO tactics as generative search evolves Stay up to date on emerging trends in AI search, answer engines, and local SEO best practices Be available during off-hours to participate in meetings with team members based in the US and Europe How will you get here? Education Bachelor’s or Associate’s degree in digital marketing, marketing, or a related field Experience Required 10+ years of experience in SEO or digital marketing, ideally with exposure & experience into AEO and GEO Strong understanding of SEO fundamentals: keyword research, on-page optimization, link building, and technical SEO Hands-on experience with SEO tools such as SEMrush, Google Search Console, Ahrefs, Screaming Frog Analytical mindset with the ability to interpret data and generate actionable insights Knowledge of structured data/Schema markup and its role in both traditional and generative search Preferred Experience with AI-driven search optimization and experimentation Curiosity and adaptability to thrive in the evolving world of search and generative AI Knowledge, Skills, Abilities Excellent organizational skills with the ability to manage multiple campaigns simultaneously Excellent communication skills and ability to present to business partners on a regular basis Strong time management, organizational, planning and prioritization skills Use data and dashboards to inform our team with keen insights on improving KPIs Team player with a positive attitude who is prepared to go the extra mile to accomplish business objectives Attention to detail