Associate Director, Marketing - Oncology

Job description

About AbbVie AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube. *This is a hybrid role and you will be required to be onsite at our Mettawa, IL location Tuesday-Thursday* Serve as a marketing subject matter expert for the Emrelis oncology brand team, providing strategic leadership to optimize performance across the brand lifecycle. Lead strategic planning and development of key marketing pillars, including brand story, positioning, segmentation, creative development, and messaging. Direct marketing initiatives from strategy through compliant tactical execution and continuous optimization. The candidate must be able to operate effectively in a fast-paced organization with high expectations for quality, accountability, and financial performance. Develop and sustain strong working relationships with internal and external stakeholders to drive business results in a compelling, effective, and timely manner. This is an excellent opportunity for an experienced marketer to join a high-performing team committed to making a difference for patients in the solid-tumor space. Key responsibilities include: Develop and manage designated marketing activities for the Emrelis brand within the US oncology organization. Lead and support non-personal promotion (NPP) strategy and execution to drive brand engagement through compliant, data-driven, and omnichannel marketing initiatives. Work in a team-based environment to develop strategies and lead implementation of tactics that maximize sales, market share, profitability, and long-term brand value across the product lifecycle. Lead, inspire, and develop Marketing Managers to build and sustain a high-performing brand team. Lead development and execution of multiple marketing projects in a timely manner. Operate with agility and sound judgment in a fast-paced, matrixed, and demanding commercial environment. Work closely with Medical Affairs, Market Access, Market Research, Sales, and HEOR to ensure aligned commercial execution and a unified brand vision. Direct reporting relationship to the Director, US Oncology Marketing. Strategy Actively contribute to brand strategy, including ongoing gap analyses, market research planning, and development and refinement of the strategic brand plan. Monitor oncology marketplace trends and apply patient- and data-driven insights on an ongoing basis to optimize the marketing plan and brand performance. Partner with cross-functional teams to evolve product positioning, branding, and lifecycle strategy. Tactical Management & Execution Lead or support development of the strategic business plan and synthesis of the tactical plan, ensuring appropriate input and representation from key stakeholders. Manage strategy and development of compliant tactics that support appropriate consideration and preferred use of AbbVie oncology products within approved indications. Evaluate the effectiveness of strategies and tactics through performance measurement, analytics, and metrics to optimize return on investment and achievement of brand objectives. Partner with internal cross-functional groups including Legal, Regulatory, Medical, Project Management, Sales Training, Consumer Marketing, Market Analytics, and Business Insights and external agencies to ensure integrated, consistent professional marketing strategies and promotional-material compliance. Demonstrate mastery of core marketing responsibilities, business processes, and ongoing brand stewardship practices. Financial Management Manage P&L responsibilities for the brand, including preparation, governance, and stewardship of the annual brand budget. Bachelor's degree 5+ years of marketing experience (US Market) Strong planning and organization skills. Successful record of accomplishment of people leadership (both with and without formal authority). Demonstrated ability to work and communicate effectively cross-functionally. Strong communication, presentation, and interpersonal skills. Desired Qualifications: Experience in oncology products that require a companion diagnostic. Experience with brand lifecycle management and ongoing optimization of established brands Experience managing marketing teams Knowledge of applicable regulations and standards affecting Pharmaceutical Products Experience working with and managing multiple external agencies, including advertising and digital agencies, as well as internal partners. Demonstrated understanding of principles of market research to draw valid conclusions. Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​ The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​ We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​ This job is eligible to participate in our long-term incentive programs. ​ Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled. US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: https://www.abbvie.com/join-us/reasonable-accommodations.html