Gerente Sênior Marketing & Times Ágeis - Oncologia

Job description

This role, reporting to Category Lead, will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment at the right time, at the right place. This task includes own brand strategies; collaboration with Regional, Global, and cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access to patient. This Lead is responsible to manage Commercial SME team, and also ensures that all activities are conducted and implemented in accordance with the company policies and SOPs, values, and global guidelines, as appropriate. Key ResponsibilitiesPartner with finance on operational planning target definition, for revenue and direct marketing expenses, as well as LEs Develop and implement marketing plan and strategy. Work cross funcionally to implement account management strategies Adapt and implement Global/Regional strategic guidance & promotional materials. Boost our marketing wow thought OC data driven mindset. Guarantee breakthrough experiences implementing GLOCAL campaigns (reuse) Drive branded & unbranded CFC strategic capabilities (specialty focus & cross TA) Drive voice of customer insights Drive segmentation of audiences across markets to optimize messaging and GTM plans. Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts. Collaborate with CMAO organization to deliver breakthrough science. Leads efforts to develop or adapt innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience. Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions. Uses streamlined content testing and actively identifies gaps to inform new content development. Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights. Adopts best practices for leveraging go to market solutions in HCP/XF engagement. Provides feedback and share voice of customer to internal partners for solution evolution. Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timelier. Drives brand strategy and interactions, leveraging customer insights along the journey. Relationships• Partner with internal and external stakeholders to provide materials and programs to support patient needs • Foster relationships with key influencers, opinion leaders and target customer groups within the disease area • Build and maintain relationships with key external stakeholders such as KOLs and policy makers • Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation Education and Other QualificationsEducationUniversity degree required (business administration or scientific degree preferred) MBA in the marketing/business area or related area preferred. LanguagesAbility to communicate in Portuguese and English required (Advanced/Fluent) ExperiencePrevious experience in Oncology preferred. Minimum 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital Strong personal integrity, and customer focus Experience in working with different channels i.e. digital Ability to move fast in response to what is happening in the external marketplace. Ability to leverage AI to support deliverables Ability to rapidly test content and channel mix to respond to real-time customer behavior. Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility Deep analytics fluency continuously monitors insights, and test-and-learn, iterative mindset. Must be customer obsessed and a proactive and active listener. Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate, and inspire team to exceed expectations. Other Job DetailsWork Location Assignment: On-site 2-3x/week or as needed by the business Last day to apply for job: August 27, 2026 EEO (Equal Employment Opportunity) & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers. Marketing and Market Research