Lead Market Researcher

Job description

🚀 We’re on a mission to make money work for everyone. We’re waving goodbye to the complicated and confusing ways of traditional banking. After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK. As well as personal and business bank accounts, we offer joint accounts , accounts for 16-17 year olds , a free kids account and credit cards in the UK, with more exciting things to come beyond. Our UK customers can also save , invest and combine their pensions with us. With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers! We’re not about selling products - we want to solve problems and change lives through Monzo ❤️ 📍London (Hybrid) / UK Remote | 💰 £90,000 - £120,000 + Incentive Awards tied to your performance + Benefits ⭐About the team Monzo is expanding beyond the UK to make money work for all Europeans. Our Next Markets team is focused on understanding where and how we can build a successful business in new markets. We work across Research, Strategy, Product, Data, Design and Marketing to make some of Monzo’s most consequential expansion decisions about our entry strategy: where the strongest opportunities lie and how our proposition should evolve. We’re looking for a Lead Market Researcher to own the customer and market evidence that sit at the heart of these decisions. This is an opportunity to set research direction for new-market entry, establish how we build confidence in unfamiliar markets, and influence our expansion strategy. 🔑You’ll play a key role by... Leading the research that shapes our entry strategy for new markets, starting with discovery across new EU markets Developing and evolving a repeatable market-entry research approach, prioritising the questions that matter most and balancing depth, speed and confidence Building a clear view of local money behaviours, banking expectations, customer needs, trust drivers and barriers to adoption Identifying, understanding and sizing priority customer audiences, partnering closely with Data, Strategy and Product Assessing how well Monzo’s current and near-term proposition fits local customer needs and market expectations Setting a high bar for evidence quality, triangulating across sources and challenging assumptions where the evidence does not support them Synthesising complex and sometimes conflicting evidence into clear recommendations, trade-offs and confidence levels, and use them to shape business, product and marketing decisions Choosing the right research approach for each question, combining hands-on research with AI, specialist expertise and agency support where these add value 🤩 We’d love to hear from you if… Significant experience in customer research or consumer insight, with a track record of shaping strategy and business outcomes Experience tackling ambiguous, early-stage problems such as market entry, proposition development, innovation or audience strategy Experience conducting research across multiple markets and navigating meaningful cultural and market differences Strong quantitative research skills, including segmentation and audience sizing Strong methodological judgement - ability to choose the right approach for the question and recognise when specialist qualitative or other expertise is needed Ability to connect customer insight to product, propositi