Marketing Manager, Specimen Management

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Job Description About the role: The position reports directly to the US Associate Director of Marketing. The product manager for U.S. marketing of Specimen Management (SM) will be responsible for all business functions related to the assigned SM portfolio in the United States including but not limited to: revenue growth, profitability, new product development, clinical affairs, regulatory compliance, sales support, pricing strategy, inventory management, contracts, forecasting, financial planning, customer service, and sales force effectiveness. Key Responsibilities: Provide leadership for SM assigned portfolio in the U.S. by working closely with internal teams such as manufacturing, quality assurance, research and development, technical service, clinical affairs, regulatory, finance, supply chain, sales operations, and other key stakeholders. Finds opportunities to increase revenues through strategic initiatives focused on both existing products and new product introductions. Manage the entire lifecycle of assigned products including defining target markets, establishing price points, developing promotional programs, managing inventory levels, implementing new product launches, and overseeing product obsolescence. Lead efforts to educate customers regarding the value proposition of BD SM assigned products. Oversee implementation of commercial activities at the local level, including customer training, marketing campaigns, and sales meetings. Work closely with field-based personnel to ensure effective communication between marketing and sales forces. Monitor competitive landscape and identify ways to maintain and grow market share. Support continuous improvement projects aimed at improving operational efficiency and reducing costs. Develop and manage annual operating plans and budgets for assigned products. Collaborate with cross functional team members to drive adoption of new technologies and processes. Ensure compliance with applicable laws, regulations, and industry standards. Maintain awareness of changes in market dynamics, consumer trends, and emerging technologies. Minimum Qualifications: Bachelor’s degree (Preference for Marketing, Biomedical Engineering) 4 years of marketing experience in life sciences. Solid understanding of clinical and economic factors influencing purchasing decisions in hospital settings. Strong experience applying fundamental marketing concepts and techniques. Experienced and comfortable interacting effectively with senior executives within the organization and outside the organization. Demonstrated experience building strong relationships internally and externally with all levels of the business. Proven history applying excellent communication skills conducting product line meetings and partnering with stakeholders to present and implement marketing plans. Articulating portfolio strategy around the product line. Proven history displaying excellent organizational skills leading multiple projects' simultaneously, while also driving marketing activities. Ability to travel 20-30% of the time Preferred Qualifications: Master's Degree Experience in the Medical device industry. Strong excel experience At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting. For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law. At BD, we are committed to supporting our associates’ well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role: Annual Bonus Potential Discretionary LTI Bonus Potential reimbursement of vehicle use/mileage Potential reimbursement of phone use Health and Well-being Benefits Medical coverage Health Savings Accounts Flexible Spending Accounts Dental coverage Vision coverage Hospital Care Insurance Critical Illness Insurance Accidental Injury Insurance Life and AD&D insurance Short-term disability coverage Long-term disability insurance Long-term care with life insurance Other Well-being Resources Anxiety management program Wellness incentives Sleep improvement program Diabetes management program Virtual physical therapy Emotional/mental health support programs Weight management programs Gastrointestinal health program Substance use management program Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit Retirement and Financial Well-being BD 401(k) Plan BD Deferred Compensation and Restoration Plan 529 College Savings Plan Financial counseling Baxter Credit Union (BCU) Daily Pay College financial aid and application guidance Life Balance Programs Paid time off (PTO), including all required State leaves Educational assistance/tuition reimbursement MetLife Legal Plan Group auto and home insurance Pet insurance Commuter benefits Discounts on products and services Academic Achievement Scholarship Service Recognition Awards Employer matching donation Workplace accommodations Other Life Balance Programs Adoption assistance Backup day care and eldercare Support for neurodivergent adults, children, and caregivers Caregiving assistance for elderly and special needs individuals Employee Assistance Program (EAP) Paid Parental Leave Support for fertility, birthing, postpartum, and age-related hormonal changes Leave Programs Bereavement leaves Military leave Personal leave Family and Medical Leave (FML) Jury and Witness Duty Leave Why Join Us?To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit https://bd.com/careers. Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills . Primary Work LocationUSA NJ - Franklin Lakes Additional Locations Work Shift At BD, we reward, support and develop our associates throu