Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP)

Job description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. The Senior Director, Marketing, Direct to Consumer/Patients (DTC/DTP) will report directly to the Executive Director of Marketing for the Primary Biliary Cholangitis (PBC) business and will lead the Direct to Consumer/Patient marketing strategy and execution for Gilead’s PBC business. This leadership role will ensure the success of Gilead’s PBC business by leading innovative patient marketing approaches, delivering non-personal and personal branded content, and authentically championing the communities we serve. They will provide strong leadership skills with an ability to set a vision, manage change and drive performance within a fast-moving, challenging, and dynamic commercial environment. The Senior Director will be responsible for budget oversight and management of key agency partnerships. Essential Duties and Job Functions: Owns the overall direct to patient strategy and oversees the development of the tactical plan for PBC DTC/DTP. Represents the patient voice to shape the overall brand strategy Develops targeted patient approaches for non-personal and personal (field based) promotion through effective marketing and channel mix such as digital, social media, print, out-of-home and TV. Leads the DTC/DTP team and develops, coaches and manages performance of direct reports Effectively translates market research insights to optimize promotional strategies and tactics Optimizes DTP media channels and mix, including digital, social, print and television by leveraging agency expertise, KPIs, and ROI analysis. Continually evaluates and champions innovative approaches to strengthen brand loyalty Develops effective consumer materials and messaging to meet the educational needs of consumers and community Leads PBC ambassador program & enables strong relationships with brand ambassadors. Collaborates closely with cross functional teams to ensure coordinated efforts that align with brand strategy and champions the voice of the consumer in broader cross functional initiatives Closely manages integrated promotions and media budget and prioritizes execution effectively Oversees all agency relationships and performance while leveraging each agencies area of expertise for the business and facilitating their collaboration when needed to meet business needs. Develops and delivers presentations to a range of internal (executives, US leadership team, sales) and external audiences Ensures compliance with all relevant laws, regulations and policies Competencies: High performing DTC/DTP marketer with the ability to set a vision and provide direction across diverse internal and external stakeholders. Strategic thinker with innovative mindset that can make decisive decisions, prioritize tradeoffs, and effectively communicate recommendations among a set of key strategic choices. Must have an entrepreneurial thinking and be confident working within a fast paced and challenging environment. Adept at forming and maintaining a collaborative work environment within cross functional teams. Recognized expertise in implementing a pharmaceutical brand and communication plan of action, and consumer/ patient targeting and activation. Record of accomplishment in pharma/biotech /consumer patient/community marketing with an understanding of expense budget planning, tracking and ROI measurement. Analytic thinker who can develop, interpret and guide tactical insights, measurements, and ROI evaluations to optimize executions and tactical plans. Possess excellent strategic thinking skills with ability to formulate, develop and execute development strategy. Proven leadership skills with an ability to set a vision, to lead change, and to lead and mentor others are required. Excellent management skills including training, performance management, planning, prioritization, objective setting, recruitment and selection, meeting management and plan execution. Possess excellent interpersonal skills with ability to lead, interact with, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines. Must have strong executive presence with ability to command respect through exercise of sound business judgment and clear decision-making. Excellent communication skills, highly competent presenter, able to gain credibility, engender trust and influence all levels, strong partnering skills, bias for action and tangible results Must possess a demonstrated ability to conceive, develop and implement multi-dimensional marketing and business plans. Must have demonstrated excellence in project management and effectively directing and overseeing multiple projects/priorities. Must be able to successfully perform highly complex budget management Must have experience in the successful development of external relationships leading to brand advocacy. Strong product launch experience Leadership Qualities: Strategic Vision, Cross-functional Leadership, Project Management, Ability to influence with and without authority Basic Qualifications: Bachelor's Degree and Fourteen Years’ Experience OR Masters' Degree and Twelve Years’ Experience Preferred Qualifications: 10+ years of marketing experience, primarily within pharma/biotech. Prior people management experience required. Biopharmaceutical or Pharmaceutical experience preferred. MBA preferred, Bachelor’s degree in marketing or related fields required. Direct-to-Patient expertise in prior roles with Advocacy, Community and National Health systems and services is preferred. Extensive understanding of pharmaceutical regulatory requirements and impact on development of marketing materials experience or exposure to Gilead franchises is preferred. Firm command of financial management with an understanding of revenue forecasting and expense budget planning and tracking. Prior advertising, digital or communications agency experience a plus. People Leader Accountabilities •Create Inclusion - knowing the business value of diverse teams, modelling inclusion and embedding the value of diversity in the way they manage their teams. •Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. •Empower Teams - connect the team to the organization by aligning goals, purpose, organizational objectives and holding to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $261,375.00 - $338,250.00. Gilead considers a variety of factors when de