Sr. Manager, UPLIZNA Omnichannel Marketing Strategy and Execution-United States-Remote

Job description

Career CategorySalesJob DescriptionJoin Amgen’s Mission of Serving Patients At Amgen, if you feel like you’re part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. With our focus on four therapeutic areas –Oncology, Inflammation, General Medicine, and Rare Disease– we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives. Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, you’ll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career. Senior Manager, UPLIZNA Omnichannel Marketing Strategy and Execution Remote What you will do The Senior Manager, Omnichannel Strategy and Execution will help UPLIZNA move from channel-by-channel execution to an audience-first, signal-informed engagement model. The Senior Manager, Omnichannel Strategy and Execution will lead enterprise UPLIZNA omnichannel strategy and partner with HCP and Consumer brand teams across indications to translate audience priorities, customer barriers, approved messaging, and engagement signals into coordinated experiences. This leader will help move UPLIZNA from channel-by-channel execution to a more integrated, audience-first model that incorporates test-and-learn, innovation, enterprise best practices, and GEO strategy and activation. The purpose of omnichannel is to make every interaction easier, more helpful, and more relevant for healthcare professionals (HCPs), patients, and caregivers. UPLIZNA omnichannel translates enterprise platforms, artificial intelligence (AI) capabilities, data partnerships, content systems, and customer insights into simple, useful, compliant experiences that help customers take the next best step. This role is not a channel traffic role. It is an audience, decisioning, and experience orchestration role for a commercially grounded builder who can connect brand strategy, customer signals, segmentation, next best action, next best content, suppression, field coordination, and learning loops into one coherent engagement model. This role will also evaluate emerging digital capabilities, identify opportunities to leverage enterprise best practices, and accelerate adoption of innovative engagement approaches across the UPLIZNA portfolio. Key Responsibilities: Lead enterprise UPLIZNA omnichannel strategy, establishing an audience-first engagement framework and partnering with indication teams to activate coordinated HCP and patient experiences with focus on audience activation readiness, customer barriers, journey requirements, route logic, suppression, contact strategy, and measurement. Identify, pilot, and scale innovative omnichannel capabilities, emerging technologies, and test-and-learn opportunities that improve customer engagement and commercial performance. Partner with HCP and DTC marketing to translate brand strategy, approved core and supplemental messaging, modular content, PMR insights, field needs, and customer signals into coordinated engagement paths across field and digital touchpoints. Develop orchestration briefs for priority segments that specify the channel roles, barriers, logic, and signals. Develop business requirements that enable personalization, segmentation, audience activation, triggered journeys, next best action, frequency & reach management, , field coordination, event follow-up, and measurement KPIs. Connect approved customer signals into practical business interpretation across core channels such as: CRM, web, field, Veeva, RTE, iCVA, paid media, events, where available and appropriate. Activate Amgen enterprise GEO (Generative Engine Optimization) strategy across the brand to ensure content and digital experiences are optimized for evolving AI-enabled search and discovery behaviors. Partner with analytics, technology, GCCI, field, Veeva, CRM, web, media, patient support, medical, legal, regulatory, compliance, agency, and enterprise data teams to coordinate one customer engagement decisioning model. Build cross-functional learning loops with marketing partners so performance readouts, PMR learnings, dashboarding, E-L-L measurement, experimentation, and customer movement indicators improve future orchestration. Support vendor and agency leadership across approved CRM, media, data, point-of-care, support, publisher, event, and analytics partners where relevant to UPLIZNA audience strategy. Promote disciplined omni principles: one coordinated customer experience, decision quality over channel volume, measure movement not activity, and continuous learning before additional touches. What we expect of you We are all different, yet we all use our unique contributions to serve patients. The Senior Manager we seek is a collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability. Basic Qualifications: • Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience • OR High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience Preferred Qualifications: Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with omnichannel engagement, HCP marketing, DTC marketing, CRM, media, analytics, field enablement, access, or customer engagement responsibilities. Experience translating audience strategy, customer signals, brand priorities, PMR insights, and approved messaging into journey requirements, segmentation, personalization, route logic, suppression rules, contact strategy, next best action, next best content, or marketing automation requirements. Working knowledge of Salesforce Marketing Cloud, Salesforce Data Cloud, Customer Data Platform, Life Sciences Cloud, Agentforce, Einstein, LUMEN, decisioning engines, Veeva CRM, Veeva Approved Email, RTE, CLM, iCVA, Rep Alerts, Concierge, or comparable CRM and decisioning platforms. Familiarity with GA4, Ostro, HCP identity resolution, NPI-level activation, programmatic HCP media, clinical/endemic publishers, point-of-care partners, access and support signals, claims data, Rx data, NBRx, and paid media signals. Strong ability to connect business strategy, audience segmentation, customer signals, content and messaging, channel operations, analytics, field coordination, and compliant execution across a matrixed organization. Experience with journey analytics, dashboarding, performance analytics, E-L-L measurement, attribution, experimentation, test-and-learn design, optimization, performance readouts, and continuous improvement. Strong vendor management, agency leadership, cross-functional influence, facilitation, synthesis, and change-management skills. What you can expect of us As we work to develop treatments that take care of others, w