CEE Biosurgery & Advanced Surgical Healing Marketing Manger

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Product Management Job Category: People Leader All Job Posting Locations: Bratislavský kraj, Slovakia, Budapest, Hungary, Prague, Czechia, Warsaw, Masovian, Poland, Zagreb, Grad Zagreb, Croatia Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech Position summary The CEE Biosurgery & Advanced Surgical Healing Marketing Manager is responsible for developing and executing integrated commercial marketing strategies for the Ethicon Biosurgery and Advanced Surgical Healing portfolios across Central and Eastern Europe, with dedicated focus on CZ, SK and HU for Advanced Surgical Healing commercial execution. The role translates Global, EMEA and regional strategies into locally relevant commercial plans, ensuring sustainable growth, strong profitability, successful product adoption and consistent execution across markets. It owns the regional marketing plan, portfolio lifecycle management, launch excellence, customer engagement, sales enablement, pricing and revenue management, market development and marketing investment priorities. The manager acts as a key commercial interface between regional/global marketing, local sales organizations, finance, supply chain, regulatory, medical affairs, market access, professional education and key customers. Success is measured through market share growth, revenue, profitability, customer adoption, launch effectiveness and execution excellence. Primary objectives Accelerate growth of the Ethicon Biosurgery and Advanced Surgical Healing portfolios across CEE and assigned CEE Central markets. Build clear commercial strategies based on customer insights, market opportunity, procedure dynamics and competitive intelligence. Increase procedure penetration, product adoption and customer engagement through evidence-based value propositions and effective sales enablement. Deliver successful product launches, portfolio optimization and commercial readiness across markets. Strengthen customer experience and long-term relationships with KOLs, healthcare institutions and strategic accounts. Partner with Sales and cross-functional teams to translate strategy into practical execution and measurable business impact. Ensure all activities align with the Johnson & Johnson Credo, HCC requirements, local regulations and promotional compliance standards. Key responsibilities Commercial strategy and business planning Develop annual and multi-year commercial strategies for Biosurgery and Advanced Surgical Healing across the defined CEE scope. Shape portfolio strategy, market segmentation, target account prioritization, growth initiatives and competitive positioning. Translate Global, EMEA and regional strategies into locally executable commercial plans and tactical priorities. Provide pricing recommendations, value proposition development and commercial business planning support. Identify market opportunities and barriers to adoption, then convert insights into actionable commercial initiatives. Portfolio management and lifecycle leadership Own product positioning, portfolio optimization, launch planning, forecasting, product rationalization and end-of-life planning. Manage SKU optimization, pricing strategy and commercial readiness in collaboration with Sales, Supply Chain and Finance. Support portfolio lifecycle decisions with market, customer, financial and competitive analysis. Ensure portfolio priorities are clear to sales teams and aligned to market potential and business objectives. Marketing planning and customer engagement Develop and execute annual marketing plans, tactical marketing plans, product campaigns and educational campaigns. Plan congress activities, workshops, customer events and omnichannel engagement initiatives. Build customer engagement strategies that strengthen adoption, clinical confidence and differentiated value messaging. Develop and maintain KOL relationships and partnerships with healthcare institutions to support market development. Launch excellence and market development Lead regional launches from strategy through execution, including commercial readiness, sales training, clinical messaging, marketing collateral and customer education. Coordinate market access support, KPI monitoring, launch effectiveness analysis and continuous improvement actions. Accelerate new product launches and customer adoption by aligning field execution, professional education and marketing communications. Improve procedure penetration and market development through clear opportunity mapping and targeted account activation. Market analysis, pricing and revenue management Continuously analyze market trends, competitor activity, procedure volumes, clinical practice evolution, customer feedback and hospital purchasing behavior. Monitor sales performance, market share, pricing dynamics, revenue and profitability to guide commercial decisions. Develop recommendations on pricing, investment priorities and revenue management to support sustainable growth. Convert customer and market insights into actionable initiatives for Sales, Marketing and cross-functional partners. Sales partnership and field execution Act as a strategic marketing partner to the regional and local Sales organizations. Provide sales enablement materials, product training, competitive selling tools, clinical evidence summaries and value messaging. Support opportunity identification, account prioritization and business planning with Sales Directors and Territory Managers. Conduct frequent field visits to understand customer needs firsthand and translate insights into stronger commercial execution. Cross-functional leadership and stakeholder management Lead through influence across a highly matrixed regional and international organization. Work closely with Sales Directors, Territory Managers, Commercial Excellence, Medical Affairs, Regulatory Affairs, Quality, Supply Chain, Finance, Global Strategic Marketing, EMEA Marketing, Professional Education and Market Access. Serve as the commercial interface connecting global/regional strategy, local market needs and operational execution. Ensure alignment, timely decision-making and practical implementation across multiple markets and stakeholders. Compliance and Credo-based leadership Ensure all commercial and marketing activities comply with Johnson & Johnson Credo, HCC requirements and local healthcare regulations. Uphold promotiona