Auto Product Marketing Senior Consultant II

Job description

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job Description The Auto Product Marketing Senior Consultant helps shape the positioning, market launch strategy, and growth of our auto insurance products. In this role, you will collaborate with product, sales, customer experience, and a variety of marketing teams, including brand advertising, media, marketing research, and business insights, to ensure our offerings are communicated effectively and deliver strong results. You will manage projects from planning through execution, play a key role in aligning marketing initiatives with business priorities, and use data and customer insights to drive measurable outcomes. The ideal candidate excels at translating product insights into compelling customer value and effective marketing strategies. This role requires a forward-thinking professional who can work independently, manage multiple priorities, and build strong partnerships across teams to achieve business goals. Key ResponsibilitiesHelp develop clear and compelling positioning and messaging for auto insurance products, ensuring consistency across all marketing channels and customer touchpoints. Translate market research, customer feedback, and business insights into actionable product and marketing strategies. Support the planning, development, and execution of new product launches across multiple distribution channels. Conduct market and competitive analysis to identify emerging trends, growth opportunities, and potential customer segments. Partner with brand, creative, and marketing teams to develop effective campaigns and customer-facing materials that support business objectives. Build and maintain strong working relationships across marketing and business teams, contributing ideas and collaborating on cross-functional initiatives. Create presentations, business updates, program summaries, and post-campaign recaps for leadership and key stakeholders. Manage a variety of projects and initiatives, adapting to new challenges and seeking guidance when appropriate to ensure successful outcomes. Experience4-6 years of experience preferred in insurance, marketing, product marketing, or a related field, with a demonstrated ability to support successful marketing initiatives and business objectives. Naturally curious with a growth mindset and a passion for learning, innovation, and continuous improvement. Strong written and verbal communication skills, with exceptional attention to detail and organizational abilities. Proven ability to manage multiple priorities simultaneously, work independently, and adapt quickly in a fast-paced environment. Ability to think critically, solve problems effectively, and collaborate across teams to achieve shared goals. Experience with Power BI and Adobe products preferred #LI-SP2 Skills Adobe Acrobat, Collaboration, Cross-Functional Teamwork, Detail-Oriented, Marketing Management, Marketing Strategies, Market Research, Microsoft Power Business Intelligence (BI), Product Marketing Compensation Base compensation offered for this role is $70,000 -$110,400 annually and is based on experience and qualifications. *** Total compensation for this role is comprised of several factors, including the base compensation outlined above, plus incentive pay (i.e. commission, bonus, etc.) as applicable for the role. The candidate(s) offered this position will be required to submit to a background investigation. Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact. Allstate generally does not sponsor individuals for employment-based visas for this position. Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component. For jobs in San Francisco, please click “here” for information regarding the San Francisco Fair Chance Ordinance. For jobs in Los Angeles, please click “here” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance. To view the “EEO Know Your Rights” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs. To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint. It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment. Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload. To help create a more personal and engaging experience, we ask that you join with your camera on if your interview is virtual. Please also have a Valid Photo Identification available at the start of your interview. If you require any accommodations or have questions ahead of your interview please reach out to your recruiter. Note: Internal candidates are only asked to join on video; a Valid Photo Identification is not needed for the interview.