Manager, Programmatic Sales

Job description

Level Up Your Career with Zynga! At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more! Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level. Join us and be part of the play! Position Overview We are seeking a high-velocity, sales-driven Programmatic Sales Manager to accelerate top-line revenue across our programmatic direct media offering. In this role, you will focus on high-impact, macro-level demand: building strategic relationships with Agency Holding Company programmatic leadership, Agency Trading Desks, DSP/SSP demand teams, and Retail Media partners. You will own the growth of our overall Programmatic Direct Revenue, while serving as the primary programmatic sales strategist co-selling alongside our Account Executive (AE) team. If you thrive in a fast-paced environment with a seller mindset, uncovering hidden spend in data, overcoming technical buyer objections, and converting open-market demand into high-margin commitments, this role is built for you. What You'll Do 1. Central Programmatic Growth & Business Development Agency Leadership Strategy & Evangelism: Prospect and build top-to-top relationships with Agency Programmatic Leadership and Trading Desks to establish marketplace deals, lead educational sessions, and position our mobile in-app ecosystem, audience, and programmatic capabilities as a core media buy. DSP, SSP & Retail Media Growth: Own demand-side growth across DSPs, SSPs, and Retail Media networks, educating their commercial teams on our inventory and driving inclusion in custom buyer packages. Curated Demand Packaging: Partner with Sales Marketing, Yield, and Operations to build proactive, data-driven programmatic packages (seasonal, audience-targeted, high-impact video) to bring directly to agency buyers. Win-Rate & Revenue Optimization: Continuously monitor deal win rates, floors, and cleared spend in platforms to ensure activated Deal IDs translate into actual cleared revenue. 2. AE Programmatic Enablement & Co-Selling Deal Mechanics & Co-Pitching: Serve as the programmatic deal expert for the Direct Sales team, joining key client meetings, navigating buyer tech objections, and structuring winning deal terms. Pipeline Strategy: Run targeted 1:1 sessions with AEs to identify programmatic opportunities within their key accounts and establish clear action plans to unlock budget. Commercial RFP Strategy: Support high-value programmatic RFP/RFI responses, framing our in-app audience and ad products in compelling, high-converting commercial terms. Who You Are 5+ Years in Digital/Mobile Ad Sales with at least 3+ years dedicated to pure programmatic sales (PMP, PG, Preferred Deals) in an in-app, mobile, or video environment. Proven Closing Track Record: Documented history of personally driving pipeline growth, hitting revenue quotas, and securing mid-to-large programmatic commitments.<