SEA Region Marketing Leader - Consumer
3M · TH, Bangkok
Job description
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: Strategic Leadership Develop and implement the SEA regional marketing strategy aligned with business objectives. Identify market opportunities, growth drivers, competitive threats, and emerging trends across SEA. Lead annual strategic planning, marketing plans, and long-range portfolio growth initiatives. Ensure alignment between global, regional, and country commercial priorities. Portfolio & Brand Management Define regional portfolio strategy and optimize product lifecycle management. Drive successful product launches, indication expansions, and market development initiatives. Ensure consistent brand positioning and value proposition across SEA markets. Monitor portfolio performance and recommend actions to improve growth and profitability. Customer & Market Insights Establish a deep understanding of customer needs, market dynamics, and competitive landscapes. Leverage market research, customer feedback, and business analytics to drive decision-making. Translate customer insights into impactful marketing strategies and engagement programs. Champion customer-centricity across all marketing activities. Commercial Excellence Partner closely with sales leadership to improve commercial effectiveness and customer engagement. Drive implementation of best practices, tools, and processes across SEA markets. Monitor marketing effectiveness and key performance indicators (KPIs). Identify opportunities to improve marketing ROI and business performance. Team Leadership & Capability Building Lead, coach, and develop countries marketing teams. Build strategic marketing, digital, and customer engagement capabilities across SEA. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Identify and develop future marketing talent and succession pipelines. Financial Management Develop and manage regional marketing budgets and investments. Prioritize resources to maximize business impact and return on investment. Monitor financial performance and ensure efficient utilization of marketing resources. QualificationsBachelor's or master's degree in marketing, Business Administration or related field. 15+ years of progressive marketing and commercial leadership experience. Proven experience managing multiple markets within Southeast Asia would be a plus. Demonstrated success in strategic marketing, portfolio management, and product launches. Strong leadership experience in complex, matrix, and multicultural organizations. Key CompetenciesStrategic thinking and business acumen. Customer-centric mindset. Commercial and market development expertise. Strong analytical and financial skills. Digital and omnichannel marketing capabilities will be advantage. Influencing and stakeholder management. Cross-functional collaboration. Talent development and coaching. Results-oriented leadership. Excellent communication and presentation skills. High English language proficiency. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Instagram, Facebook, and LinkedIn @3M. Safety is a core value at 3M. All employees are expected to contribute to a strong Environmental Health and Safety (EHS) culture by following safety policies, identifying hazards, and engaging in continuous improvement. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please click on the following links and select the country where you are applying for employment to review the applicable Terms of Use (link here) and Privacy Policy (link here). Before submitting your application, you will be asked to confirm your agreement with the terms.
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