Senior Manager, Field Marketing & Events

Job description

Job Title: Senior Manager, Field Marketing & Events Job Description The Senior Manager, Field Marketing & Events will lead the strategy, planning, execution, and measurement of North America's field marketing and event portfolio. This role serves as the central orchestrator for customer events, executive engagement programs, strategic partner activations, conferences, sponsorships, roadshows, and industry experiences that support pipeline creation, opportunity acceleration, and executive relationship development. This individual will own the end-to-end management of the event portfolio, ensuring every program has clear business objectives, stakeholder alignment, defined project plans, strong attendee experiences, and measurable outcomes. The ideal candidate brings a combination of strategic thinking, operational excellence, and hands-on event execution experience.We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent. Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year. What you will do in this role In everything we do, we believe in doing right by and for people – our clients, their customers, our people, our community, and our planet. Event & Field Marketing Strategy Develop and manage North America's annual event and field marketing strategy aligned to business priorities and revenue objectives. Partner with sales leadership, account teams, sector leaders, strategic alliances, and marketing stakeholders to identify target accounts, desired audiences, and event objectives. Evaluate new event opportunities, sponsorships, and executive experiences based on strategic value, business impact, and expected ROI. Manage event intake, prioritization, and planning processes. Event Planning & Execution Lead the end-to-end execution of conferences, executive dinners, customer events, industry sponsorships, partner activations, roadshows, hospitality programs, executive briefings, and thought leadership experiences. Own venue sourcing, contract negotiations, catering, travel, registration platforms, attendee communications, logistics, and onsite event management. Serve as the primary point of contact for agencies, vendors, venues, production partners, and third-party event organizers. Develop contingency plans and proactively mitigate event risks. Ensure a consistent, professional, and high-touch attendee experience across all programs. Stakeholder Management Act as the central coordinator across sales, account management, business development, partner teams, marketing, communications, and executive leadership. Establish clear timelines, responsibilities, milestones, and communication cadences for all events. Provide regular stakeholder updates and executive visibility into program status, risks, and business outcomes. Collaborate closely with project management resources to maintain project plans and ensure accountability across workstreams. Strategic Partner & Executive Engagement Support Support strategic alliance and partner marketing activities including Microsoft, Salesforce, Adobe, AWS, Genesys, Databricks, NiCE, and other key partners. Coordinate partner-sponsored events, co-funded programs, executive experiences, and customer-facing engagements. Work with internal stakeholders to create meaningful executive engagement opportunities that strengthen customer relationships and advance opportunities. Budget Management & Operations Manage event budgets, forecasting, contracts, purchase orders, invoices, and reconciliation. Ensure programs remain on budget while maximizing business impact. Establish repeatable processes, templates, standards, and best practices to improve scalability and execution quality. Maintain event calendars, resource planning, and portfolio-level visibility. Measurement & Reporting Define success metrics for every event and field marketing initiative. Track attendance, engagement, executive meetings, pipeline influence, opportunity creation, and overall business impact. Deliver post-event readouts and executive summaries within established timelines. Use insights and performance data to optimize future programs and investments. Your qualifications We embrace our game-changers with open arms, people from diverse backgrounds, who are curious and willing to learn. Your natural talent to help others and go beyond WOW for our customers will fit right in with what we do and who we are. Concentrix is a great match if you: Required 7-10+ years of experience in field marketing, event marketing, partner marketing, experiential marketing, or related B2B marketing roles. Proven experience managing executive-level events, conferences, sponsorships, and customer engagement programs. Strong project management, organizational, and stakeholder management skills. Experience managing multiple complex programs simultaneously. Strong budget management and vendor negotiation experience. Excellent communication, presentation, and executive engagement skills. Ability to travel and provide onsite event leadership. It will be a plus if you: Preferred Experience supporting enterprise sales organizations and account-based marketing programs. Experience working with strategic technology partners and partner ecosystems. Familiarity with Salesforce, event technologies, and marketing automation tools. Experience managing agencies and external event vendors. Success Measures Event portfolio delivered on time and on budget. Clear project plans and stakeholder alignment established for every program. Increased executive engagement and customer relationship development. Pipeline influence and opportunity acceleration tied to event investments. Positive attendee experiences and stakeholder satisfaction. Timely delivery of event reporting, insights, and recommendations. Improved operational efficiency, scalability, and execution consistency across the North America event portfolio. Key Internal Partnerships Project Management Team Project plans Timeline management Task tracking Status reporting Stakeholder follow-up Demand Generation Invitations and registration campaigns Email marketing Nurture programs Webinar promotion Campaign reporting Strategic Alliances & Partner Marketing Partner events and sponsorships Joint business plans MDF opportunities Partner communications Executive engagement programs This role is expected to operate as the primary owner of North America's field marketing and events portfolio, enabling scalable execution while ensuring a best-in-class experience for customers, partners, prospects, and internal stakeholders. What’s in it for you We challenge conventions to deliver outcomes unimagined by creating customer experiences that go beyond WOW. Power the best version of you! At Concentrix, we invest in our game-changers because we know that when our people thrive, our clients and their customers thrive. If all this feels like the perfect next step in your career journey, we want to hear from you. Apply today and discover why over 440k+ game-changers around the globe call Concentrix their “employer of choice.” Concentrix is an equal opportunity employer We're proudly united as one team, one company, globally. We're committed to equal employment opportunities for all candidates and a work environment free from discrimination and harassment. All our recruitment pra