Consumer Insights Research Senior Analyst

Job description

The Consumer Insights Research Analyst is part of Accenture Research’s global Industry Research team with a focus on Consumer Insights. The Consumer Insights team owns the consumer story for industries globally – with insights cutting across consumer-facing industries including consumer goods, retail, travel, financial services, utilities and communications. The Consumer Insights Senior Analyst will support senior researchers and Accenture business stakeholders on Thought Leadership projects, as well as business development and client engagement research. We are looking for a strong researcher with a passion for the consumer, strategic mindset, qualitative and quantitative research skills and strong storytelling and presentation skills. Key Responsibilities include: Support the development of Accenture's flagship Consumer Pulse thought leadership, contributing across the full research lifecycle—from research design and data collection through to report development and client activation. Support the design and development of quantitative surveys, discussion guides and AI-enabled research methodologies, including synthetic consumer panels and AI-moderated interviews. Analyze complex consumer datasets to identify meaningful trends, behavioral patterns and strategic implications for senior business leaders. Translate research findings into compelling presentations. Develop high-quality client workshop materials, including presentations, visual storytelling assets, case studies, videos and demonstrations. Develop client-ready deliverables with guidance from senior researchers, ensuring a consistently high standard of insight, storytelling and presentation quality. Support the delivery of in-person and virtual executive client workshops across multiple industries, contributing research insights and presentation materials while developing confidence in presenting to senior audiences. Contribute to the ongoing evolution of the team's research methodologies by embracing emerging AI tools and approaches that improve research quality, efficiency and client experience. Basic qualifications: Bachelor’s degree Minimum of 3 years of experience in market research, strategy consulting, or thought leadership Minimum of 3 years of experience focused in consumer insights Preferred Qualifications: Degree in business, marketing, economics, psychology, behavioral science, data analytics or a related discipline Experience using Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to enhance research, analysis and content development. Interest in emerging AI research methodologies, including synthetic personas, AI-moderated interviews and agentic AI applications. Experience developing engaging workshop materials; skills such as image generation, video editing or interactive demonstrations would be advantageous. Professional Skills Requirements: Able to apply quantitative and qualitative research methodologies to generate actionable business insights. Strong analytical skills with the ability to interpret consumer data and translate results into business insights. Passion for understanding consumer behavior, business strategy and emerging technology trends. Strong intellectual curiosity and willingness to learn new research approaches and technologies. Creative mindset with an eye for innovative ways to communicate insights. Confidence working with senior stakeholders and an interest in developing executive presentation and facilitation skills. Excellent storytelling skills with the ability to create compelling executive presentations and communicate complex ideas simply. Strong PowerPoint skills with an eye for visual communication and executive-quality presentation development. Ability to synthesize multiple sources of information into clear, concise and compelling narratives. Strong Microsoft PowerPoint, Excel and Word skills. Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 09/27/2026. Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off. See more information on our benefits here: U.S. Employee Benefits | Accenture Role Location Hourly Salary Range California $26.39 to $72.31 Cleveland $24.42 to $57.84 Colorado $26.39 to $62.45 District of Columbia $28.08 to $66.49 Illinois $24.42 to $62.45 Maine $22.45 to $53.22 Maryland $26.39 to $62.45 Massachusetts $26.39 to $66.49 Minnesota $26.39 to $62.45 New York $24.42 to $72.31 New Jersey $28.08 to $72.31 Virginia $24.42 to $66.49 Washington $28.08 to $66.49 About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.Visit us at www.accenture.com What We Believe We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture has the responsibility to create and sustain an inclusive environment. Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here Requesting An Accommodation Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter. Equal Employment Opportunity Stateme