Regional Marketing Manager APAC

Job description

Key Responsibilities Regional Marketing & Content Management (Hong Kong, Taiwan & South Korea) Content Localization & Asset Management: Adapt and localize global marketing assets, including thought leadership reports, insolvency studies, economic outlooks, and country risk insights, ensuring local relevance, regulatory compliance, and brand consistency. Content Transcreation & Stakeholder Partnership: Collaborate with local sales teams and agencies to refine messaging and value propositions, ensuring financial and risk-management concepts resonate with local audiences and business priorities. Regional Campaign Execution: Lead cross-market campaigns, tailoring content and positioning to country-specific industries, economic conditions, and customer needs while maintaining a consistent regional strategy. Demand Generation & Campaign Strategy (Entrepreneurial Mindset) Integrated Demand Generation: Develop and execute multi-channel B2B marketing campaigns to drive qualified lead generation and pipeline growth. Insight-Led Content Activation: Turn economic reports, country risk intelligence, and insolvency insights into high-converting digital assets and interactive tools. Market Opportunity Identification: Proactively identify emerging industries, evolving risk trends, and sectors facing growth, supply chain, or financial challenges, developing targeted campaigns to capture new business opportunities. Digital Marketing & Pipeline Management (Digital Skill Set) Digital Acquisition & Account-Based Marketing (ABM): Manage paid marketing campaigns and ABM programs across digital channels to generate quality leads, improve cost per lead (CPL), and grow the sales pipeline from target accounts. Marketing Automation & Lead Nurturing: Develop and manage automated campaigns, lead scoring, and email nurture programs to move Marketing Qualified Leads (MQLs) to sales opportunities. Performance Measurement & Optimization : Track campaigns, lead, and pipeline performance, using data and insights to improve marketing results, conversion rates, and business impact. Commercial Performance & Sales Alignment Pipeline & Revenue Attribution: Leverage Salesforce and marketing analytics tools to track leads from initial engagement through to closed business, measure campaign performance, and demonstrate marketing's contribution to pipeline and revenue. Sales Collaboration & Enablement: Work closely with sales teams to improve lead quality, address conversion challenges and customer objections, and ensure marketing activities support business goals. Executive Engagement & Events: Plan and execute webinars, roundtables, and industry events to engage senior financial decision-makers and generate qualified business opportunities. Job Requirements Bachelor’s degree in Marketing, Finance, Economics, or a related field. More than 10 years of proven experience in B2B demand generation, growth marketing, or lead acquisition. Experience within FinTech, commercial insurance, or corporate financial services is highly preferred Native or professional fluency in English and either Cantonese or Mandarin to effectively manage regional asset localization and stakeholder communication. Proficiency in Marketing Automation platforms (Marketo) and CRM systems (Salesforce). Hands-on experience managing paid digital campaigns across LinkedIn, Google, and other B2B marketing channels. Strong knowledge of Google Analytics 4 (GA4), campaign tracking, attribution, and marketing performance reporting. Experience with Account-Based Marketing (ABM) platforms, intent data tools, and targeted account engagement strategies. Strong analytical and data-driven mindset, with the ability to translate insights into measurable business outcomes. Allianz Trade embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.