Influencer & Community Manager

Job description

Job Location BUCHAREST OFFICE Job Description Are you passionate about growing brands through creators, culture, and conversation? Join us as we build a brand-new in-house Influencer & Community capability at P&G Romania. We're launching a new Influencer & Community Team inside our Brand organization across Romania, and you'll be at the heart of it. This is a chance to shape how some of the most loved brands in the region show up through creator partnerships, expert voices, culturally relevant content and real consumer conversations. 💰Compensation details: for this role the monthly starting salary is 13.600 RON Gross. We also recognize relevant experience and offer additional compensation accordingly. In addition to this, you will receive a 13th salary once per year and a vacation bonus. Overview of the role: As Influencer & Community Manager you'll own end-to-end influencer, creators, experts and community work for your category, from insight generation and talent selection through to content delivery, community engagement and performance optimization. You'll drive brand relevance, consumer trust and measurable impact across your P&G category. You'll also make sure creator-led moments live beyond campaigns, feeding ongoing conversation, advocacy and community engagement across TikTok, Instagram, YouTube and other key platforms. Working closely with Brand, Media, Reputation and Advocacy and other stakeholders, you'll bring regional strategy to life in a way that is locally sharp, culturally relevant and built to perform to unlock the next generation of brand building. This is a hands-on role for someone who gets creator culture, platform dynamics and how to turn content and conversation into growth. Main role responsibilities: Influencer, Expert & Creator Strategy & Execution - Lead the locally relevant, end-to-end execution of influencer, creator and expert strategies in line with regional guidance—from identifying, vetting and onboarding talent across tiers to managing relationships, campaign governance, content approvals, rollout, budgets, performance reporting and optimization. Community Engagement & Advocacy - Own community engagement and advocacy across key social platforms in the local language, including account management, moderation, sentiment and risk monitoring, issue escalation, governance frameworks, and campaigns that turn creator content and consumer voices into ongoing conversation and advocacy. Content & Social Ecosystem Integration - Partner with Brand, Creative and Content Editor teams to build integrated, social-first content calendars, identify high-performing creator, expert and brand content for organic and paid amplification, and support timely, platform-native reactive content. Social Listening, Trends & Insights - Monitor local social conversations, cultural trends and competitor activity using internal and social listening tools, translating insights into actionable recommendations for content, creators and campaigns and sharing learnings across categories, markets and the SEE cluster. Governance, Compliance & Best Practices - Ensure all content, partnerships and contracting activities comply with brand guidelines, platform best practices, disclosure requirements and local advertising and HCP regulations in Romania, while advising internal teams, creators and experts and providing contracting inputs to the Purchasing & Standards Lead. Job Qualifications Our ideal candidate: Minimum Bachelors’ graduate. Business fluency in both Romanian and English languages. Previous first experience in influencer marketing, creator partnerships, community management or social media, with end-to-end campaign delivery. Strong knowledge of the Romanian creator landscape, local culture and social platforms; relevant consumer-brand experience is a plus. Strategic, hands-on and data-driven, with budget management and campaign optimization skills. Becoming part of P&G, you will benefit from: Competitive salary package, annual bonus and vacation bonus. Private medical insurance & life insurance & 24 Hours Accident Insurance. Stock Ownership Plan - You have the opportunity to buy P&G shares quoted on the New York Stock Exchange to participate in the profits of the Company and the company will match part of the investments. Flexible working schedule & Hybrid Work from Home/Work from Office option. Meal allowance of 45 lei / worked day and access to our private canteen. Flex Benefits Fund allows employees to customize their benefits according to their unique situations, aspirations, and life stages. You can allocate flexibly for your Mental, Financial, Physical, and Work-Life Wellbeing (e.g., sports, dental, public transportation support, cultural events, books & study materials, kids care expenses, pet care, etc). Access to a variety of learning and development internal platforms. Fresh fruits every day in the office. Purchase of company products option at reduced prices. Additional bridge days off offered by the company (up to 3 days per year). Employee Assistance Program – confidential expert guidance and specialist support on any work, wellbeing, emotional, financial, physical or family issue. The above benefits are granted under the conditions of the collective labor agreement applicable, and P&G internal policies. ABOUT US: We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more. Our community includes operations in approximately 70 countries worldwide. Visit http://www.pg.com to know more. Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivalled ideas. We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor. Job Schedule Full time Job Number R000158704 Job Segmentation Entry Level Starting Pay / Salary Range 13,600.00 / month