Oncology Digital Promotion Lead

Job description

Job Description An exciting opportunity has arisen for a Digital Promotion Lead, Oncology within our Oncology Business Unit. Reporting into the Business Unit Director, this role will be responsible for driving the strategic and digital evolution of our oncology portfolio, leading omnichannel excellence, innovation, and data-driven decision making to maximize customer engagement and improve outcomes for patients. As the strategic owner of a key oncology portfolio, you will lead the development and execution of integrated omnichannel strategies, drive impactful digital initiatives to maximize our oncology portfolio, and inspire a high-performing team. This role offers the opportunity to collaborate across functions, influence business strategy, and accelerate the adoption of innovative digital and AI-driven capabilities in a dynamic healthcare environment. What you will do: Bring energy, knowledge, innovation and leadership to carry out the following: Lead the strategy, positioning, and growth of a key oncology portfolio, ensuring strong customer focus and sustainable business performance. Design and execute integrated digital-first engagement strategies to deliver impactful customer experiences. Leverage data, analytics, and customer insights to optimize our digital ecossystem, improve campaign reach and engagement, and support business decision making. Drive innovation by identifying and implementing new digital technologies, AI-enabled solutions, and emerging engagement capabilities to deliver consistent and high-impact experiences for HCPs, patients and caregivers. Partner with cross-functional teams and external stakeholders to ensure aligned execution and operational excellence. Lead, coach, and develop a high-performing team while fostering a culture of collaboration, accountability, and continuous improvement. What skills you will need: In order to excel in this role, you will more than likely have: Bachelor's degree in Business, Marketing, Life Sciences, or a related field. Proven experience in pharmaceutical marketing, digital marketing, omnichannel engagement, or related commercial functions. Demonstrated people leadership experience with a track record of developing and coaching high-performing teams. Strong experience translating business strategy into measurable execution plans and results. Expertise in digital platforms for HCPs, customer journey design, personalization, marketing automation, and omnichannel engagement. Understanding of AI applications in marketing, including content optimization, predictive analytics, automation, and customer engagement. Strong analytical skills with the ability to generate insights and drive data-based decisions. Experience working within regulated environments, with strong knowledge of compliance requirements. Excellent communication, influencing, stakeholder management, and presentation skills, with fluency in English. Why Join Us? As a company, we are committed to keep the patient at the very heart of all that we do and strive to find solutions and treatments for some of the world’s most challenging healthcare needs. We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. So, if you are excited by the opportunity to drive digital innovation, shape the future of oncology engagement, and lead meaningful change in healthcare, we encourage you to apply today. Required Skills: Adaptability, Adaptability, Agency Management, Business Growth Strategies, Collaborative Leadership, Cross-Functional Project Management, Customer Experience Improvement, Customer Experience Management, Customer Segmentation, Data Analysis, Digital Marketing Tools, Digital Strategy, Digital Transformation, Direct Marketing, Key Metrics, Market Access, Market Development, Marketing Plan Development, Market Research, Media Training, Omnichannel Marketing, Omnichannel Strategy, Pharmaceuticals Marketing, Presentation Delivery, Product Management {+ 7 more} Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 09/16/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.