C2C4C Rides and Corporate Affairs Strategy & Operations

Job description

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it. Position Summary The Director, C2C4C Rides and Corporate Affairs Strategy & Operations is responsible for leading the integrated strategy, program management (in partnership with the current global program lead), and external/internal communications for one of the company’s most prominent enterprise programs, “C2C4C” (Coast 2 Coast/Country 2 Country/Continent to Continent 4 Cancer), a signature global initiative that plays a critical role in shaping employee engagement, corporate reputation and trust, and showcases the company’s mission in action. In close partnership with the Global C2C4C program lead, this role will collaborate to drive both program execution and integrated storytelling across internal communications, external media, digital and social channels, executive engagement, and live events while helping translate program priorities into coordinated execution. The Director contributes to strategic vision, establishes operating discipline, and is accountable for the program’s visibility, credibility, communications readiness, and impact globally. This role serves as a strategic and program partner to C2C4C program leadership and executive stakeholders, including BMS LT members, as well as advocacy organizations with whom BMS partners. The scope is broad, highly visible, and fast-moving. The role demands strong creative instincts, flawless execution, strong program management, multi-million dollar budget management, governance discipline, and the ability to operate with confidence and independence while collaborating across a matrixed organization. The role reports to the Senior Director, Strategy & Business Operations, Corporate Affairs, with a dotted-line relationship to the Corporate Communications team. Responsibilities Program Management & Operational Execution Work in close partnership with the current C2C4C program management lead to translate C2C4C strategic priorities into integrated communications plans, project timelines, deliverables, owners, and execution milestones. Coordinate across Corporate Affairs, market teams, agencies, event partners, rider leads, patient advocacy partners, and business stakeholders to ensure communications planning is fully integrated with broader program planning and execution. Support program governance through clear communications inputs, leadership updates, agenda development, action tracking, issue escalation, and alignment across workstreams. Partner with the Global C2C4C Program lead on multi-million dollar program budget planning, with accountability for communication-related budget planning and vendor/agency coordination for communications-related program activities, ensuring resources are aligned to highest-impact priorities and coordinated with the broader program budget. Development of Global Toolkits Develop and own the global messaging strategy and narrative architecture for C2C4C, including executive positioning, messaging frameworks, FAQs and global communication toolkits to drive consistent storytelling at scale. Ensure materials are audience-centric, globally relevant, and adaptable for local markets. Story Architecture & Content Development Lead the integrated communications strategy across all U.S. and global markets where C2C4C takes place, ensuring storytelling, executive engagement, media, digital, internal communications, and live moments are connected to the program’s strategic priorities. Contribute to program planning and governance by bringing communications strategy, stakeholder insight, narrative priorities, and reputation considerations into decision-making forums. Define and execute the content strategy for patient, rider and employee storytelling that drives measurable engagement and amplifies business impact. Own the creative vision and production strategy for video and multimedia content, directing internal teams and/or agency partners to deliver best-in-class storytelling assets. Ensure storytelling reflects the company’s values, purpose, and commitment to patients and communities. Media & External Engagement Develop and execute local and national media strategies that position C2C4C as a flagship corporate program with measurable reputational impact, in partnership with Corporate Communications leadership team. Lead development of strategic media narratives, proactive story angles, and spokesperson platforms that drive sustained media coverage and external credibility. Accountable for spokesperson strategy—partnering with the Global C2C4C program lead to identify, vet and prepare riders, employee advocates, and senior executives for high-profile media and speaking opportunities, in close partnership with the Corporate Affairs media team. Internal Communications Collaborate with Internal Communications leadership to design and execute employee engagement strategies that drive participation, pride, and cultural impact. Drive clear and compelling internal narratives that reinforce purpose, pride, and participation. Execute internal communication cadence and campaigns, ensuring strategic alignment between operational updates (e.g., rider application, update, training and other announcement emails) and broader narrative/branding priorities. Digital & Social Communications Partner with omnichannel team to define social and digital strategies that maximize reach, engagement, and brand impact across owned and earned channels Drive integrated paid and organic digital strategies, allocating $ resources to optimize performance and return on investment Own executive communications strategy for social media, positioning senior leaders as authentic voices for the program and crafting high-impact content Events & Live Moments Define and lead the integrated strategy and execution plan for signature C2C4C moments, to ensure communications plans are aligned with operational plans, timing, logistics operations, and leadership engagement. Serve as communications counsel to executives participating in C2C4C events, shaping their engagement strategy and preparing them for high-visibility moments. Partner with C2C4C program lead to ensure ride-related milestones and logistics are reflected in participant communications, leadership touchpoints, and live-moment communications through a disciplined execution plan. Measurement & Continuous Improvement Partner with the Global C2C4C program lead to establish the measurement framework and KPIs for C2C4C, with ownership of communications and reputational impact measures. Drive continuous innovation in the communications approach, leveraging insights, emerging platforms, and industry best practices to maintain program leadership. Use insights, stakeholder feedback, and post-event learnings to improve program design and future ride planning in partnership with the Global C2C4C Program lead, and to continuously improve communications effectiveness Qualifications and Experience Bachelor’s degree required; advanced degree a plus. Demonstrated success managing communications and multi-million $ program budgets, leading cross-functional teams, and driving complex workstreams from strategy through execution. 15+ years of experience in communications, corporate affairs, program management, public relations, or related fields. Proven track record designing and executing global, multi-stakeholder communications strategies that deliver measurable business and reputational impact Strong program manage