Group Product Director, Professional Promotion & KOL Engagement, CAPLYTA

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: Professional All Job Posting Locations: Titusville, New Jersey, United States of America Job Description: Johnson & Johnson is currently recruiting for a Group Product Director, Professional Promotion & KOL Engagement, CAPLYTA®. This position will be located in Titusville, NJ. About Neuroscience Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Neuroscience team tackles the world’s toughest brain health challenges including multiple sclerosis, Alzheimer’s disease, Parkinson’s disease, myasthenia gravis, epilepsy, major depressive disorder, bipolar disorder, schizophrenia, and autism. This patient-focused team helps address some of the most complex diseases of our time. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine Role Overview The Group Product Director, Professional Promotion KOL Engagement will lead U.S. HCP marketing, professional education, and KOL engagement strategy across all CAPLYTA® indications (MDD, Bipolar, and Schizophrenia). This leader will translate brand strategy, customer and field insights, market research, and analytics into coordinated professional promotion, peer-to-peer education, speaker bureau, and congress, TLL and regional initiatives. The role will lead a team of three direct reports and serve as the single point of accountability for professional promotion - KOL engagement, content, and peer-to-peer strategy across the brand. This position reports to the Director of Marketing, CAPLYTA®. Direct Reports: Product Director, KOL Engagement Strategy & Medical Education Product Director, Regional Marketing Product Manager, KOL Strategy & Speaker Bureau Management Key Responsibilities Coach and develop a high-performing team while fostering an inclusive culture and strengthening marketing capabilities through ongoing feedback, development planning, and talent management. Shape and execute U.S. HCP marketing strategies and professional education priorities across all CAPLYTA® indications. Lead and advance Key Opinion Leader (KOL) engagement strategy to generate customer insights, develop new and emerging advocates, and support professional education priorities. Own end-to-end peer-to-peer strategy, speaker bureau management, and program optimization across all CAPLYTA® indications. Continuously advance core marketing fundamentals, including insight generation, co-positioning, message and creative development, and impact measurement. Champion data-driven decision-making and proactively adjust strategy using market insights, analytics, customer feedback, and field insights. Create and curate content deployed through TLL field interactions, congress activations, speaker programs, and digital channels. Lead congress strategy, including booth presence, product theaters, roadshows, executive KOL engagements, and advisory boards focused on insight generation. Partner closely with field teams to ensure seamless execution, TLL readiness, pull-through, and feedback loops that improve customer engagement and business impact. Build strong partnerships with cross-functional stakeholders including Sales, Medical Affairs, Market Access, Finance, Legal, Regulatory, Health Care Compliance, and Global Commercial teams to ensure strategic alignment and compliant execution. Manage the agency-of-record relationship and other agency and vendor partners to deliver high-quality HCP tactics on strategy, on time, and within budget. Optimize resource allocation and investment decisions to maximize performance and return on investment. Champion responsible and compliant adoption of AI-enabled tools to accelerate insights, improve efficiency, enhance content development workflows, and support strategic decision-making. Support the Director of Marketing with business review meetings by preparing strategic updates, synthesizing performance insights, and ensuring clear follow-up on key leadership decisions. Qualifications / RequirementsEducationBA/BS required; MBA preferred RequiredMinimum of 10 years of relevant commercial experience, including marketing and/or sales in the pharmaceutical or healthcare industry People management experience, including developing and coaching direct reports Demonstrated experience leading KOL engagement, peer-to-peer strategy, and/or medical education programs Proven ability to lead and collaborate with cross-functional teams and drive strategic alignment across matrixed organizations Strong verbal and written communication skills required Strong decision-making skills and ability to manage complexity across multiple projects and indications PreferredPsychiatry, Neuroscience, or CNS therapeutic area experience strongly preferred Launch experience strongly preferred Marketing and Sales/Sales Leadership experience preferred Experience managing large speaker bureaus and congress strategies Experience partnering with R&D, Medical Affairs, Global Marketing, Market Access, Patient Advocacy, and Supply Chain Ability to motivate, lead, and influence across levels and functions Knowledge and understanding of TLL/MSL field models and regional marketing execution Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred. Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred. This position will be located in Titusville, NJ and may involve up to 30% travel. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers , internal employees contact AskGS to be directed to your accommodation resource. Required Skills: Preferred Skills: Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Prod