Associate Director, HCV Marketing, DTP Promotions

Job description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description The Associate Director of DTP (Direct-to-Patient) Marketing will be responsible for supporting Sales and Marketing efforts by driving promotions excellence for EPCLUSA and its Authorized Generic. This role includes assisting with the development and implementation of promotional campaigns and educational activities for people diagnosed but untreated with HCV. The role will report directly to the Senior Director, HCV Marketing. As an Associate Director of DTP (Direct-to-Patient) Marketing, at Gilead you will: Key Responsibilities: Lead patient execution in the US and assists in the development of the HCV strategy. Develop and execute DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM while optimizing execution for success of the brand. Lead evolution of Epclusa patient marketing assets in line with current market insights. Initiate market research as needed to support patient strategy and tactical execution. Leverage multiple data sources including but not limited to field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments. Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes. Closely manages media budget targets for assigned programs. Conduct qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns. Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production. Work well cross-functionally with Digital Strategy and Operations, Sales, Legal, Regulatory, Medical, Market Research, Market Analytics and Managed Markets and other key internal stakeholders. Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan. Execute tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc. Ensure compliance with all relevant laws, regulations, and policies. Basic Qualifications Bachelor's Degree and Ten Years’ Experience OR Masters' Degree and Eight Years’ Experience OR Ph.D. and Two Years’ Experience Preferred Qualifications: Eight+ years of pharmaceutical/biotech industry experience; 3+ years of promo experience is preferred. Bachelor’s Degree required; Graduate degree (preferred) Demonstrated excellence in project management including planning, prioritization, execution, analytical assessment and performance management. Ability to analyze customer insights; understands market dynamics and connect tactics with customer engagement objectives. Strong experience with media strategy and planning. Excellent interpersonal skills with ability to coordinate and lead strategic partners, key stakeholders, and internal teams for strong collaboration & teamwork. Strong analytical skills with demonstrated ability to generate appropriate digital metrics, assess ROI on spends and adeptly manage complex budgets. Understanding of the US payer landscape and healthcare policy. Excellent communications skills with an ability to effectively communicate both orally and written. Understanding of biopharmaceutical regulatory requirements. US marketing experience in a competitive and dynamic market space. The successful candidate will be highly collaborative, coachable, perceptive and an analytical problem solver with a track record of success in the pharmaceutical or biopharmaceutical industry. The candidate will be comfortable making decisions in ambiguous situations, is a team player, inclusive, and manifests trust. Successful candidate will put patients first and have a passion for science. People Leader Accountabilities: Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose. Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $195,670.00 - $253,220.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans*. For additional benefits information, visit: https://www.gilead.com/careers/compensation-benefits-and-wellbeing * Eligible employees may participate in benefit plans, subject to the terms and conditions of the applicable plans. For jobs in the United States:Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans' Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact ApplicantAccommodations@gilead.com for assistance. For more information about equal employment opportunity protections, please view the 'Know Your Rights' poster. NOTICE: EMPLOYEE POLYGRAPH PROTECTION ACT YOUR RIGHTS UNDER THE FAMILY AND MEDICAL LEAVE AC