Performance Marketing Manager -Responsable marketing à la performance

Job description

Job Location TORONTO GO Job Description The successful Performance Marketer will plan, execute, and optimize digital media investments to drive measurable business results. This role helps translate brand and customer objectives into disciplined performance marketing plans across paid channels, ensuring campaigns are built correctly, optimized thoughtfully, and stewarded with strong financial and analytical rigour. In this role, you will: Translate business, customer, and campaign objectives into clear digital media plans across channels such as paid social and other performance-oriented environments. Manage core executional details of campaigns, including audience setup, asset trafficking, tagging coordination, quality assurance, calendar alignment, and handoff to agency or platform partners as required. Monitor campaign performance closely and use data to identify opportunities for optimization in targeting, placements, bids, creative rotation, landing experience, or budget allocation. Design and support test-and-learn plans to improve media efficiency and effectiveness, helping the business learn what combinations of audience, message, channel, and asset are driving the best outcomes. Own performance tracking, reporting, and insight generation for campaigns, building clear summaries of what is working, what is not, and what actions are recommended next. Manage budgets and media stewardship carefully, ensuring investments are tracked accurately, aligned to approved plans, and optimized toward measurable return. Partner with brand, sales, content, and analytics teams to ensure digital media plans connect with broader go-to-market strategies and consumer journeys. Work closely with agencies and external partners to ensure campaigns are implemented and optimized in line with approved strategy, technical requirements, and business priorities. Maintain a strong understanding of performance measurement frameworks, attribution considerations, and platform changes so media decisions remain informed and current. Operate with agility across multiple campaigns and stakeholders, balancing strategic thinking with the detailed execution discipline required to keep programs running smoothly. Job Qualifications ExperiencePrior experience in paid media, digital marketing, analytics ecommerce or campaign operations Business AcumenUnderstands how paid media contributes to growth, customer plans, ecommerce results, and overall business priorities. Media & Performance ExpertiseStrong grasp of paid social, search, programmatic, targeting, optimization, and campaign management principles. Financial StewardshipDisciplined budget management, tracking, forecasting awareness, and focus on efficient return on investment. CollaborationWorks effectively with brand, customer, sales, analytics, finance, and agency partners in a matrixed environment. Digital FluencyComfort with media platforms, reporting tools, tagging workflows, dashboards, and campaign operations. Data & Analytical ActivationAble to interpret performance data, generate insights, and turn findings into concrete optimization actions. How To Apply Apply with Resume only on www.pgcareers.com and complete both your application AND assessments as soon as possible as we will be reviewing applications on a rolling basis. Application process & Assessment Overview: We encourage you to review the information here for details on what to expect and our hiring process. If your skills match our requirements, you will be asked to complete an online assessment(s) available in 20+ languages ​​including French Canadian. Assessment scores are valid for 12 months. To apply previous scores please click on the assessment link(s). If your score has expired, you will be prompted to re-write the assessments. Additional Information We are committed to employment equity and value diversity at our company. We encourage Indigenous Peoples, persons with disabilities, veterans and persons of all ages, races, ethnicities, religions, abilities, sexual orientations, and all gender identities and expressions to apply. P&G is committed to accommodating any applicant with a disability, as required by law, during the recruitment, assessment, and selection process. If you require a disability related accommodation in order to participate in the recruitment process, please click here to submit your request. If you require an accommodation for the assessment process: 1) submit your request, 2) do not complete either assessment until you have been contacted for documentation verification. Thank you in advance for your patience. Sponsorship for work authorization is not available for this role. It is the applicant's responsibility to ensure they are authorized to work in the location to which they apply. We do not use Artificial Intelligence to screen, assess or select applicants. Le spécialiste en marketing de la performance (Performance Marketer) planifiera, exécutera et optimisera les investissements médias numériques afin de générer des résultats commerciaux mesurables. Ce rôle consiste à traduire les objectifs de la marque et des clients en plans de marketing de la performance rigoureux sur les canaux payants, en veillant à ce que les campagnes soient correctement structurées, judicieusement optimisées et gérées avec une grande rigueur financière et analytique. Dans ce rôle, vous devrez : Traduire les objectifs commerciaux, clients et de campagne en plans médias numériques clairs sur divers canaux, tels que les réseaux sociaux payants et autres environnements axés sur la performance. Gérer les aspects opérationnels clés des campagnes, notamment la définition des audiences, la gestion des actifs (trafic), la coordination du marquage (tagging), l'assurance qualité, la synchronisation des calendriers et la transmission aux agences ou partenaires de plateformes, le cas échéant. Suivre de près les performances des campagnes et utiliser les données pour identifier des opportunités d'optimisation concernant le ciblage, les emplacements, les enchères, la rotation des créations, l'expérience sur les pages de destination ou la répartition budgétaire. Concevoir et soutenir des plans de test et d'apprentissage (« test-and-learn ») pour améliorer l'efficacité et le rendement des médias, aidant ainsi l'entreprise à déterminer quelles combinaisons d'audience, de message, de canal et d'actif génèrent les meilleurs résultats. Prendre en charge le suivi des performances, le reporting et l'analyse des campagnes, en élaborant des synthèses claires sur ce qui fonctionne, ce qui ne fonctionne pas et les actions recommandées pour la suite. Gérer les budgets et la gestion des investissements médias avec soin, en veillant à ce que les dépenses soient suivies avec précision, conformes aux plans approuvés et optimisées pour générer un retour mesurable. Collaborer avec les équipes chargées de la marque, des ventes, du contenu et de l'analyse pour s'assurer que les plans médias numériques s'inscrivent dans les stratégies de mise sur le marché et les parcours clients globaux. Travailler en étroite collaboration avec les agences et les partenaires externes pour garantir que les campagnes sont mises en œuvre et optimisées conformément à la stratégie approuvée, aux exigences techniques et aux priorités commerciales. Maintenir une solide compréhension des cadres de mesure de la performance, des enjeux d'attribution et des évolutions des plateformes afin que les décisions médias restent éclairées et actualisées. Faire preuve d'agilité dans la gestion de multiples campagnes et parties prenantes, en conciliant réflexion stratégique et rigueur opérationnelle pour assurer le bon déroulement des programmes. Expérience préalable en publicité payante, marketing digital, analyse de données, e-commerce ou gestion de campagnes. Sens des affaires Compréhension de l'impact de la publicité payante sur la croissance, les parcours client