Bangkok E Commerce Lead Bang

Job description

E-commerce Lead Category: Commercial Marketing Location: Bangkok, Bangkok, TH #job-location About the Role We are looking for an experienced and commercially driven E-Commerce Lead to accelerate our growth across digital commerce and digital health channels. In this role, you will be responsible for developing and executing e-commerce and e-health strategies that enhance patient access, drive business growth, and create seamless customer journeys from awareness to consultation and purchase. You will work closely with cross-functional teams and external partners to shape the future of healthcare through innovative digital solutions. This is an exciting opportunity for someone who thrives in a fast-paced environment, combines strategic thinking with hands-on execution, and is passionate about leveraging digital ecosystems to drive meaningful impact. Key Responsibilities Drive E-Commerce & Digital Health Growth Develop and execute growth strategies across e-commerce, telemedicine, and digital health platforms. Identify new business opportunities within emerging digital ecosystems. Drive patient acquisition and commercial growth through integrated digital initiatives. Optimize Customer & Patient Journeys Design and enhance seamless online-to-offline customer experiences. Improve conversion across websites, apps, and partner platforms. Develop initiatives that strengthen engagement, retention, and patient support. Lead Digital Demand Generation Plan and manage performance marketing campaigns across digital channels. Develop insight-driven content and campaigns that drive awareness, engagement, and conversion. Continuously monitor and optimize campaign performance and ROI. Build Strategic Partnerships Establish and strengthen relationships with key e-commerce, telemedicine, and healthcare partners. Collaborate on innovative campaigns and patient-centric solutions. Manage external agencies, influencers, and strategic partners to maximize business impact. Drive Data-Driven Decision Making Monitor key performance indicators across the customer and patient funnel. Translate data and insights into actionable business opportunities. Ensure all activities are executed in alignment with compliance and regulatory standards.