Senior Marketing Manager, VELYS Robotic-Assisted Solution & Digital Surgery (Knee)

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com. As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: People Leader All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Warsaw, Indiana, United States of America Job Description: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Orthopaedics? Ready to join a team that’s reimagining how we heal? Our Orthopaedics teams help keep more than 6 million people moving each year while delivering clinical and economic value to surgeons and healthcare systems. Our teams build solutions for joint reconstruction; trauma and craniomaxillofacial; sports, extremities, and elective foot and ankle; spine; and robotics and digital surgery. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech DePuy Synthes is recruiting for a Senior Marketing Manager, VELYS Robotic-Assisted Solution & Digital Surgery (Knee), located in Palm Beach Gardens, FL, or Warsaw, IN, to lead the U.S. downstream commercialization strategy for the VELYS Knee platform and the broader digital surgery ecosystem within Joint Reconstruction. Position Overview This Senior Marketing Manager will report to the Director, Knee Reconstruction Marketing, and lead a team accountable for downstream strategy and execution across the VELYS robotic-assisted solutions. This leader will own the commercial strategy to accelerate system placements, drive utilization of the installed base, strengthen customer retention, and establish VELYS as the preferred robotic-assisted solution for primary knee arthroplasty. This role sits alongside the Senior Marketing Manager, Knee Reconstruction (implant-focused) under a shared Director, creating two complementary pillars within the Knee Marketing organization -- one focused on the implant portfolio and clinical philosophy, the other on the enabling technology platform and digital ecosystem. Close collaboration between these two pillars is essential to deliver a unified, differentiated value proposition to surgeons and health systems that integrates the ATTUNE implant, Kinematic Restoration philosophy, and VELYS robotic-assisted workflow into a cohesive commercial narrative. Robotic-assisted surgery and digital health are among the fastest-evolving segments in MedTech. This role requires a leader who can operate at the intersection of technology commercialization and clinical marketing -- someone who understands both the capital equipment sales cycle and the procedural workflow, and who can translate platform capabilities into surgeon-relevant value. The Senior Marketing Manager will work closely with surgeon customers, key accounts, health system decision-makers, and internal partners across Sales, Upstream Marketing, Supply Chain, Sales Operations, Global Education, R&D, and Software Engineering to remove adoption barriers, optimize the user experience, and build commercial programs that outpace the competition. Key Responsibilities Commercial Strategy & Platform Growth Own and lead the U.S. downstream commercialization strategy for the VELYS Knee platform, including positioning, messaging, segmentation, customer acquisition, utilization optimization, and retention plans. Develop and execute strategic plans that accelerate new system placements, drive competitive conversions from rival robotic platforms, and expand VELYS penetration across target accounts and surgeon segments. Define and prioritize target customer segments based on account profile, capital purchasing dynamics, competitive installed base, procedural volume, and technology adoption propensity; build tailored engagement strategies for each segment. Establish pricing, contracting, and capital justification strategy inputs in partnership with Sales Operations, Commercial Excellence, and Health Economics to optimize platform value capture across purchasing models (capital, lease, placement). Set annual and quarterly commercial objectives, allocate resources against highest-impact opportunities, and manage the marketing budget to deliver ROI. Digital Ecosystem & Connected Surgery Strategy Lead the downstream marketing strategy for the broader digital surgery ecosystem connected to VELYS, including pre-operative planning tools, intra-operative data capture, and post-operative analytics capabilities. Develop value messaging and commercial programs that articulate the end-to-end digital workflow value proposition to surgeons, OR staff, hospital administrators, and health system decision-makers. Partner with Software Engineering and R&D to translate digital product capabilities and roadmap innovations into commercially viable messaging and go-to-market plans. Identify and develop emerging commercial opportunities at the intersection of robotics, data, and digital health that strengthen the VELYS platform's long-term competitive moat. Go-to-Market Planning & Launch Excellence Lead go-to-market planning for new VELYS software releases, hardware updates, workflow enhancements, and digital feature launches, ensuring field readiness and clear success metrics. Define launch strategy including phased rollout plans, early adopter identification, beta site coordination, training requirements, field communications, and post-launch performance tracking. Coordinate cross-functional launch readiness across Sales, Upstream Marketing, Global Education, Supply Chain, Sales Operations, Software Engineering, and Technical Services to ensure seamless commercial execution. Conduct post-launch reviews to capture learnings and continuously improve launch processes; establish rapid-cycle feedback loops given the faster release cadence of software-driven products. Installed Base Performance & Customer Experience Develop and execute programs that drive consistent utilization of VELYS across the installed base, including workflow optimization support, case volume acceleration initiatives, and surgeon proficiency programs. Own the customer experience strategy for VELYS users, partnering with Technical Services, Field Service Engineering, and Customer Support to ensure a seamless end-to-end ownership experience. Build customer retention and expansion programs that reduce competitive displacement risk and identify upsell opportunities within existing accounts. Establish and track customer satisfaction metrics, utilization benchmarks, and retention KPIs; use data to identify at-risk accounts and proactively intervene. Surgeon & Health System Engagement Build and manage key opinion leader (KOL) relationships and surgeon advisory boards focused on robotic-assisted surgery and digital workflow innovation. Shape the surgeon education and training strategy for VELYS in partnership with Global Education, including certification pathways, hands-on training programs, peer-to-peer learning events, and proctoring frameworks. Develop health system and C-suite engagement programs that articulate the institutional value of VELYS, including OR efficiency,