Marketing Creative Lead

Job description

[https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/dd13138b-994f-4735-becb-eb8b2e863c8a/Clash%20of%20Clans%20_%20attack.png] GREAT GAMES DESERVE CREATIVE THAT MAKES PEOPLE WANT TO PLAY THEM. WE’RE LOOKING FOR A MARKETING CREATIVE LEAD TO SHAPE THE FUTURE OF USER ACQUISITION CREATIVE ACROSS SUPERCELL’S PORTFOLIO OF LIVE AND NEW GAMES. BASED IN HELSINKI, YOU’LL LEAD AND DEVELOP OUR UA CREATIVE TEAM, SET THE STRATEGIC DIRECTION FOR THE DISCIPLINE, AND HELP US MAKE AMBITIOUS CREATIVE BETS THAT CONNECT OUR GAMES WITH PLAYERS WORLDWIDE. This is a senior leadership role with broad ownership. You’ll work across games, franchises and creative formats—giving talented Creative Producers the context, trust and support to do their best work while building the strategies and systems that help us learn faster and raise the creative bar. You’ll partner closely with Marketing Leads, General Managers, Creative Leadership, game teams and global partners to decide where our creative can have the greatest impact. About Creative Studio Creative Studio is Supercell's in-house creative team, and this role sits at the heart of it. We're a small, cross-discipline group — Creative Producers, marketing artists, video artists, animators and AI pipeline specialists — embedded inside Marketing and working directly with game teams across the portfolio. We're deliberately building capability in-house. Our animators, artists and editors sit close to the games, know the worlds intimately, and can go from idea to finished asset without a brief travelling through three companies first. External partners still matter — we work with agencies, production companies and specialist vendors for scale and specialist formats — but the strategy, the direction and the quality bar stay with us. We're also early. Creative Studio was formed recently, and much of how it works is still being written. That's the opportunity in this role: you'll help decide how our internal talent is deployed, what we build ourselves versus buy, and what the operating model looks like as it matures. [https://app.ashbyhq.com/api/images/user-content/1246dead-d30e-4c70-a1d3-ef7e5023d542/7a053edc-bf2e-4db4-85ee-5630e2b5d305/banner_narrow_customs.jpg] WHAT YOU'LL BE DOING - Lead and develop the UA Creative team. Lead, coach and inspire Creative Producers working across both live and new games. Build an environment where people have the autonomy, context and support to make strong decisions, take ownership and grow into future production leaders. - Set the strategic direction for UA Creative. Own creative strategy across Supercell’s portfolio, developing playbooks, testing methodologies and repeatable frameworks that help teams identify opportunities, validate hypotheses and scale winning ideas. - Shape creative across the player journey. Guide strategies spanning gameplay-based creative, playable ads, cinematic animation, App Store Optimization (ASO), interactive experiences, social-first creative and emerging formats—from early concept testing and soft launch through global launch and LiveOps. - Own the UA Creative portfolio. Take a portfolio-wide view of investment across games, audiences, formats, channels and franchises. Help teams determine where to place ambitious creative bets, when to scale successful approaches and where experimentation can unlock something new. - Turn games into compelling creative ideas. Champion a deep understanding of gameplay systems, player motivations and game design. Help teams find the mechanics, emotions, and stories that authentically represent our games while creating entertaining, culturally relevant, and performance-driven work. - Drive prioritization and alignment. Partner with Marketing Leads, General Managers and Creative Leadership to connect UA Creative priorities with broader company and game objectives. Bring clarity when priorities compete, make thoughtful trade-offs and help teams stay focused on the opportunities with the greatest potential impact. - Build ways of working that scale. Continuously improve how UA Creative is planned, prioritised, reviewed and delivered. Create systems that enable teams to move quickly without lowering the creative bar, and make sure insights and learnings travel effectively between games and teams. - Find new ways to work across teams. Build the connections between Creative Studio, game teams, brand, ASO, franchise and our Animation Supervision team in Seoul. A lot of the biggest opportunities sit in the gaps between functions. Part of this role is spotting them and creating the working models that unlock them. - Get the most from our internal creative talent. Work with our marketing artists, video artists and animators to make sure internal craft is pointed at the work where it makes the biggest difference. Decide what we own in-house, where we bring in partners, and how the two fit together. - Build the pipelines behind the work. Cre