Academy Professor, French & Portuguese

Job description

Role Summary HubSpot Academy is on a mission to be the place people go to learn how to start and grow a business. We offer a variety of educational and inspirational content — from lessons and full certification courses to live, hands-on workshops — that provides valuable business training to people all over the world. This educational content generates new customers for the business and delights our existing ones in service of achieving their business and career goals. We're looking for a Professional HubSpot Academy Professor - Coach who is passionate about helping customers confidently use HubSpot tools through live, hands-on small group coaching sessions. This role is ideal for someone who shows growing independence and proficiency in live facilitation and content creation, effectively applying skills to enhance customer outcomes while contributing to HubSpot's educational mission at scale. As a Professional HubSpot Academy Professor - Coach at HubSpot Academy, you'll be responsible for developing and delivering live, small group coaching sessions focused on specific HubSpot tools and use cases, as well as creating supporting on-demand educational content. You'll design engaging workshop experiences and practical learning resources that solve real customer problems, drive product adoption, and support long-term usage of HubSpot products. The role requires good understanding of adult learning principles, live facilitation skills, content creation abilities, and comprehensive knowledge of HubSpot's product offerings, as well as a passion for crafting hands-on learning experiences that deliver measurable impact at scale. This role sits on the HubSpot Academy team and reports to the Manager of HubSpot Academy Education. You'll work alongside other Academy Professors and Customer Evangelists to develop comprehensive educational strategies that align with HubSpot's business objectives and support customers at scale. What you'll do: Facilitate High-Impact Small Group Coaching Sessions: Lead multiple live, interactive coaching sessions each week for groups of customers focused on specific HubSpot tools, features, or use cases (e.g., Advanced CRM, Marketing Automation, Customer Agent, Loop Marketing plays) Run sessions in alignment with standardized agendas and learning objectives while adapting to the needs and questions of each cohort in real-time Demonstrate growing expertise in facilitating workshops where customers work on their real HubSpot challenges and leave having configured something concrete in their portal Create supportive learning environments where customers feel comfortable asking questions, sharing use cases, and learning from peers Create Supporting On-Demand Content: Develop short educational videos, workbooks, and guides that complement small group coaching topics and enable customers to review key concepts Create practical resources that customers can reference when implementing what they learned during coaching sessions Design follow-up materials that reinforce session learning and support continued product adoption Collaborate with Instructional Designers and content creators to ensure cohesive learning experiences across live and on-demand formats Drive Product Adoption and Usage Uplift: Design sessions and supporting content so customers leave with actionable next steps and concrete configurations in their HubSpot portals Partner cross-functionality to understand which specific actions and sessions drive the largest usage movement Refine content and facilitation approaches based on data showing what drives measurable customer outcomes Track how coaching sessions contribute to customer activation, feature adoption, and ongoing product usage Collaborate Cross-Functionally: Work closely with Academy, Product, Creative, and Marketing teams to align session topics with product launches, spotlight moments, and strategic initiatives (e.g., AI adoption, Loop Marketing, Customer Agent) Provide structured feedback to Product and leadership on what customers are saying and where they're getting stuck Ensure coaching insights inform product roadmap and enablement priorities Participate in cross-functional projects to develop educational strategies aligned with business goals Maintain Operational Excellence: