Senior Specialist I, Marketing & Communication

Job description

Step into a career with ASM, where cutting edge technology meets collaborative culture. ​ For over 55 years ASM has been ahead of what’s next, at the forefront of innovation and what’s technologically possible. With more than 4,500 ASMers representing 70 nationalities, our people and our advanced semiconductor devices are playing a crucial role in trends such as 5G, cloud computing, AI, and autonomous driving. But we’re more than just a tech company. We value diversity, inclusion and sustainability as we strive to make a positive impact on the world. Our development programs help support your growth, shaping your future and pushing the boundaries of innovation to unleash potential. Job's mission We are seeking a Senior Digital Marketing Specialist with a creative eye and analytical mindset to join our global marketing and communications team. With 5-8 years of professional experience, ideally within a B2B technology environment, this individual is a storyteller who excels at translating complex technological concepts into engaging digital experiences. Whether crafting high-impact content or diving deep into campaign analytics, you will play a critical role in shaping how we connect with our audiences across ASM owned digital and social channels. This role sits at the intersection of digital storytelling, platform strategy, and process efficiency. You will provide critical channel insights into what content resonates most, helping to inform and elevate our broader digital strategy. This is a global role and requires the ability to collaborate effectively across time zones and cultures. What you will be working on NAVER and regional platform strategy and execution Channel strategy & ownership: execute the growth strategy for the official corporate NAVER blog, aligning global content pillars and brand standards. NAVER SEO& algorithm optimization Manage local Korean agency to drive brand awareness. Provide support for other Asia local channel management (e.g. WeChat in China) ensuring global messaging is adapted with local nuance. Global digital campaign & influencer partnerships Support global social media content pipeline to ensure a consistent flow of content creation. Support the execution of the global b2b influencer program. Identify and build relationships with online opinion leaders. Campaign coordination: set up tracking mechanisms (UTMs, custom landing pages) to measure the impact of KOL / recruitment campaigns on global brand awareness, traffic quality, and lead generation. D ata analytics and optimization Partner with Global Digital Lead to track, analyze, and report on content and channel performance. Identify trends and content gaps; ensuring every piece of content is backed by performance intelligence. Synthesize and report on cross- regional performance data across global platforms and local platforms. What we are looking for Experience: 5-8 years of experience in digital marketing, preferably within the technology industry. Location: Korea office, Dongtan Design fluency: Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator) or video editing tools will be a plus. Digital nativity: You understand the “algorithm” and know how to adapt content for various platforms and cultural contexts. Analytical skillset: Experience in Google Analytics, LinkedIn campaign manager is a significant plus. Proven record in executing digital campaigns to drive social media channel growth. Language: Fluency in English. Proficiency in Chinese or Japanese is a plus. What sets you apart A hybrid creative: Believe that digital marketing is equal parts art and science, balancing the creative with data-driven decision making. Independence: Operate comfortably as a digital expert within a global framework, taking full ownership of projects from concept to exec