Senior Media Strategist, NorthAm & LatAm

Job description

Our Mission At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary The Mission We are looking for a sharp, curious growth strategist to lead our paid media strategy across North America and LATAM. Reporting directly to the Director of Paid Media, this individual contributor role views media as an evolving laboratory rather than a set and forget channel. You will serve as the bridge between high level business goals and the media campaigns that capture the attention of complex B2B buying groups in the cybersecurity space. The Impact As a Senior Manager, you are the connective tissue between corporate ambition and market execution. You do not just run ad campaigns; you orchestrate demand. You will influence everything from our AdTech stack to creative messaging, ensuring every dollar spent helps move target accounts closer to a purchasing decision. What You Will Do: Design targeted media strategies that engage entire buying committees within key accounts. Connect disparate audience signals into a clear, cohesive picture of account intent and buying readiness. Partner closely with Field Marketing, Product, Sales, and Integrated Campaign teams to align media plans with sales cycles and product launches. Act as a trusted advisor who uses performance data to shape the broader marketing strategy. Use campaign performance insights to guide the creative process. Collaborate with Content and Brand teams to ensure assets are built to engage target audiences and drive measurable action. Serve as an expert power user of our advertising technology stack, including platforms like 6Sense, Demandbase, and DV360. Identify workflow gaps, test new features, and recommend tools that optimize campaign efficiency. Own and execute regional media plans across North America and LATAM across channels such as Audio, Video, CTV, Paid Social, Intent Platforms, and Content Syndication. Continuously test new channels and audience segments to unlock new growth opportunities. Identify opportunities to leverage platform automation and machine learning for routine operational tasks, freeing up focus for strategy and innovation. Connect front end media metrics to bottom line pipeline metrics. Analyze the end to end buyer journey from initial impression to closed won deal to ensure media investments drive real business growth. Who You Are: Continuously curious, driven to look beyond standard industry benchmarks to figure out why campaigns perform the way they do and how to improve them. Equally comfortable navigating demand platforms and ad tech settings as you are presenting media insights to sales leaders in plain, persuasive terms. Deeply familiar with both the US media landscape and the nuances of the LATAM market, with a proven ability to balance long term brand awareness with short term demand generation in B2B SaaS. Qualifications What You Bring 10+ years in media strategy/planning, with a heavy lean into B2B. You’ve successfully navigated the complexities of long sales cycles and multi-stakeholder buying committees. Mastery of the modern media stack that includes Google Marketing Platform, LinkedIn, and Intent platforms (e.g., 6Sense). Experience with CTV, Audio, and Direct/Sponsorships is essential. Proven ability to influence creative and content strategy through the lens of media performance. You understand the P&L. You can speak the language of Sales and Product as fluently as you speak the language of CPMs and CTRs. Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $144,200.00 - $233,200.00/yr Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.