Director, Integrated Marketing and Media Orchestration, HIV Treatment Portfolio

Job description

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference. Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact. We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together. Job Description At Gilead our pursuit of a healthier world for all people has yielded a cure for hepatitis C, revolutionary improvements in HIV treatment and prevention as well as advancements in therapies for viral and inflammatory diseases and certain cancers. We set and achieve bold ambitions in our fight against the world's most devastating diseases, united in our commitment to confronting the largest public health challenges of our day and improving the lives of patients for generations to come. The Director, HIV Treatment Portfolio Integrated Marketing and Media Orchestration' is responsible for translating HIV Treatment portfolio strategy into coordinated, customer-centered activation across brands, audiences, and channels. The role leads integrated media planning and orchestration across the portfolio, aligning brand teams, agencies, and cross-functional partners around shared business priorities while maintaining clear brand-level ownership. The role identifies portfolio opportunities, establishes business requirements and investment priorities, manages cross-brand dependencies and tradeoffs, and is accountable for driving portfolio adoption and measurable business outcomes. The Director partners closely with Digital Operations to leverage enterprise capabilities and expertise in media strategy, audience strategy, measurement, innovation, technology, agency governance, and scale. The role owns the portfolio business need, prioritization, activation, and outcomes, while Digital Operations enables the enterprise capabilities, governance, and implementation pathways required to deliver against those priorities. Job Responsibilities Portfolio Integrated Media Strategy & Planning Lead portfolio-level media investment strategy and activation priorities across HCP and DTP audiences in support of HIV Treatment Business Unit priorities. Translate portfolio strategy into clear business requirements, audience priorities, investment choices, and activation roadmaps across HCP and DTP audiences. Partner with brand teams to identify opportunities for complementary execution, coordinated sequencing, shared capabilities, and reduced duplication. Support annual planning and forecasting processes for media investments. Provide recommendations on media channel strategy, investment allocation, and optimization opportunities. Monitor media and customer engagement trends to inform portfolio optimization and planning. Partner closely with Portfolio Customer Experience lead to ensure media plan and execution aligns to holistic cross-channel portfolio experience strategy Portfolio Activation & Agency Orchestration Ensure activation plans align with portfolio strategy, brand priorities, investment guardrails, and desired business outcomes. Align brand teams and agency partners around portfolio audiences, sequencing, timing, dependencies, and decision points. Establish portfolio activation requirements and resolve cross-brand conflicts or competing priorities. Partner with Digital Operations on agency governance, standards, operating processes, and enterprise media capabilities. Elevate strategic risks, tradeoffs, and investment decisions to portfolio leadership. Portfolio Investment Stewardship Develop the integrated portfolio investment view across HCP and DTP. Recommend cross-brand investment priorities and tradeoffs based on business objectives, audience opportunities, launch needs, and expected impact. Establish business guardrails to reduce unintended audience overlap, internal competition, duplicative investment, and excessive cross-brand frequency. Partner with Finance, Brand Marketing, Digital Operations, and Analytics to support forecasts, scenarios, and portfolio investment recommendations. Bring forward portfolio-level investment cases and recommendations for leadership decision-making. Performance Translation & Business Optimization Partner with Digital Operations and analytics teams to define the portfolio business questions, outcomes, and decision criteria that measurement must address and establish measurement plans to interpret performance across brands, audiences, and channels. Translate performance insights into portfolio investment, activation, content, and customer journey decisions. Identify opportunities to scale successful approaches, address underperformance, and share learnings across brands. Support communication of portfolio performance, tradeoffs, and recommendations to senior leadership. Basic QualificationsBachelor's degree and 12 years of relevant experience; OR Master's degree and 10 years of relevant experience; OR PhD and 8 years of relevant experiene. Preferred QualificationsProven ability to translate business strategy into coordinated activation across media, digital, field, customer engagement, and cross-functional stakeholders. Strong understanding of HCP and patient engagement strategies and the role of media, digital, analytics, customer experience, and emerging technologies in driving business outcomes. Demonstrated success managing complex media investments, portfolio budgets, and cross-brand resource allocation decisions. Experience partnering with analytics, digital, technology, or enterprise capability teams to translate business needs into scalable solutions and measurable business outcomes. Proven ability to influence senior stakeholders, drive alignment, and lead complex cross-functional initiatives within a highly matrixed organization. Strong strategic thinking, financial acumen, portfolio management, and business case development capabilities. Ability to balance portfolio-level opportunities and tradeoffs Exceptional communication, executive presence, stakeholder management, and organizational leadership skills. People Leader Accountabilities• Create Inclusion – knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams. • Develop Talent – understand the skills, experience, aspirations, and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop, and realize their purpose. • Empower Teams – connect the team to the organization by aligning goals, purpose, and organizational objectives and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem. The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentive