Director, Global Digital Marketing

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Marketing Job Sub Function: Strategic Marketing Job Category: People Leader All Job Posting Locations: Irvine, California, United States of America Job Description: Johnson & Johnson MedTech is hiring a Director, Global Digital Marketing for its Aesthetic and Reconstruction (Mentor) Business, located onsite in Irvine, CA. #Li-Hybrid About Surgery: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting! Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech Position SummaryThe Director, Global Digital Marketing is responsible for defining and leading the global digital marketing strategy for Mentor Worldwide, the world's leading breast implant company. As a strategic marketing leader, the role leads a team of 5 that partners closely with commercial, marketing, medical affairs, legal/compliance, IT, procurement, agencies, and regional teams to develop scalable digital capabilities and campaigns that accelerate business growth while ensuring compliance within a highly regulated healthcare environment. The role serves as the global digital marketing subject matter expert, leading enterprise-wide initiatives across websites, social media, customer experience, content operations, marketing technology and artificial intelligence. Key Responsibilities Global Digital Strategy & TransformationDevelop and execute the global digital marketing and digital transformation strategy aligned with Mentor's business objectives. Lead digital marketing capability development across global, regional, and local markets. Drive organizational adoption of innovative digital solutions including AI-powered marketing capabilities. Digital Marketing LeadershipOversee global digital marketing programs across:Website ecosystems Social media channels Search optimization Paid digital media Customer engagement platforms Influencer and ambassador programs Content marketing initiatives Lead development and globalization of integrated global campaigns, ensuring consistent brand expression, scalable market activation, and measurable business impact. Establish best practices for digital campaign development, execution, measurement, and optimization. Lead omnichannel marketing strategies that connect customer experiences across digital and offline touchpoints. Partner with regional marketers to ensure alignment of global standards while enabling local market flexibility. Website & Customer Experience ManagementOwn global website strategy and governance. Lead team to deliver website optimization initiatives focused on:User experience; Customer journeys; Lead generation; Conversion optimization; SEO performance Direct platform migration and modernization initiatives, including enterprise CMS transformations. Ensure all digital experiences meet regulatory, accessibility, privacy, and brand requirements. Digital Governance & ComplianceEstablish and maintain global digital governance frameworks. Define globalization models and governance standards that enable efficient adaptation of campaigns, brand assets, and digital content across regions while maintaining global consistency. Partner closely with Legal, Compliance, Privacy, and Regulatory Affairs teams. Lead simplification and optimization of Medical, Legal, and Regulatory (MLR) review processes for social / digital. Develop scalable governance models that balance risk mitigation with marketing agility. Content Strategy & Content OperationsLead global content strategy and lifecycle management, establishing governance frameworks and measurement standards that drive consistency, scalability, and performance. Develop and implement content standardization, localization, and reuse strategies that maximize efficiency and deliver a consistent brand experience across regions. Lead the development, rollout, and ongoing governance of global brand books, messaging frameworks, toolkits, campaign assets, and other core content resources to ensure brand alignment worldwide. Optimize content operations through streamlined approval and deployment workflows and digital asset management solutions that improve accessibility, compliance, and speed to market. Social Media ExcellenceDefine and govern global social media strategy while leading transformation initiatives that scale capabilities across markets within compliant healthcare frameworks. Develop and expand ambassador, influencer, and advocacy programs that strengthen brand awareness, engagement, and long-term growth. Manage agency partnerships responsible for community management and social engagement, ensuring effective execution, performance, and audience connection. Mentor Brand ownershipSince Digital is now the primary expression of Mentor Brand – this role will deliver campaigns through our agency that represent our Mentor Brand and imagery and content will be leveraged for non Digital assets Be internal Champion and owner of Brand in partnership with Mentor Communications Director Lead and partner with regional marketers on photoshoots / digital asset creation Own agency relationship from Brand and Digital perspective Marketing Technology & InnovationPartner with IT on digital marketing technology ecosystem. Evaluate, implement, and optimize platforms supporting:CMS Analytics Social media management Content operations Marketing automation AI enablement Partner with enterprise technology teams to align with organizational architecture and security standards. Data, Analytics & Performance MeasurementEstablish global digital measurement frameworks and KPI dashboards. Drive data-driven decision-making across marketing investments and customer engagement activities. Develop reporting structures that provide actionable business insights. Monitor performance across:Social media and content performance Campaign effectiveness Lead generation Customer engagement Identify optimization opportunities through analytics and customer insights. Stakeholder & Agency LeadershipServe as the primary global digital marketing advisor to senior leadership. Manage relationships with strategic partners, consultants, agencies, and technology providers. Facilitate alignment across global, regional, and local stakeholders. Team Leadership & Capability BuildingLead and develop a high-performing Digital Marketing team while mentoring and coaching team members and regional marketers to strengthen organizational capability. Build and scale digital capabilities, literacy, and adoption across the franchise to accelerate marketing effectiveness and digital maturity. Foster a culture of innovation, e